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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Lexus LFA successor with PHEV drivetrain in the works?

Reports out of Japan say that a successor to the Lexus LFA is in the works. While this news should come with a planet-sized grain of salt, there is a non-zero chance. And since the LFA is one of the best sports cars we've driven, it bears at least considering, so let's look at the mere possibility of a successor. Best Car magazine claims to have in their upcoming Dec. 10 issue a scoop about the new "super sports" car. They say that the successor is a plug-in hybrid with a front-midship layout (the heavy motor behind the front axle) under a carbon fiber body. The gas side of the equation is said to be a twin-turbo 4.0-liter V8 generating approximately 937 horsepower. It's supposedly scheduled for a 2025 debut. This seems to be a different car than the rumored Gazoo Racing Super Sport, which is based on the Toyota's entrant in the WEC's new Le Mans Hypercar class. That car would have to resemble the race car somewhat, and as such would have a twin-turbo hybrid V6. We find it highly unlikely that Toyota would build two super-expensive cars at the same time. Also, note the rumored engine is a 4.0-liter V8, a displacement that doesn't exist in any modern Lexus. Perhaps that could mean a replacement for the current 5.0-liter V8? Or maybe just a sign that this is all much ado about nothing.  However, we have seen an LFA prototype with modified bodywork lapping the Nurburgring in late 2018, some six years after the original ended production. The same car was spotted in summer of 2019 as well, the same year Lexus' then vice-president, now president Koji Sato told Autocar, "We need strong requests for a new LFA from the media. This can help us proceed.” Well, if that's what it takes then consider this another vote in the yes column, even though we've described its 4.8-liter V10's 552-horsepower output as not very impressive on paper by the time it came out and covered how it wasn't a hot seller, with new examples still being offered for sale as new in 2018. In the years since, though, it seems the collector market seems to have taken a liking to the LFA. At Monterey Car Week this year, a regular LFA sold for $819,000, more than doubling its original $375,000 sticker, while a 1 of 50 Nurburgring Edition sold for $1.6 million. If the GR Super Sport really is canceled as some rumors suggest, perhaps there is room in the Toyota family for another LFA. We still wouldn't hold our breaths, though.

Lexus ROV concept is a hydrogen-powered luxury side-by-side

Side-by-sides come in all shapes and sizes, but we've never seen one like the Lexus ROV concept. For one, it's a Lexus; the firm is not a big player in the side-by-side segment. It's as luxurious as the badge on its nose suggests, and it's powered by a hydrogen-burning engine. Lexus explained that the ROV (an acronym that stands for Recreational Off-highway Vehicle) is its "response to the growing passion for the outdoors and adventurous spirit of luxury consumers." It also illustrates the brand's wish to design lifestyle-oriented products, and it showcases the engineering department's research into new technologies. The ROV stretches 322 inches long, 68 inches wide and 71 inches wide. And, while it doesn't wear a giant spindle grille, it falls in line with the Lexus design language thanks to angular body panels. Inside, the ROV offers a pair of seats with harnesses and suspension elements to filter out bumps, carbon fiber accents and a relatively simple instrument cluster with an analog tachometer and a digital display. Lexus notes that the "Tazuna" approach to interior design that has shaped most of its recent concept cars permeated the ROV, meaning the cabin is human-centric. Interestingly, it also points out that the ROV meets the same quietness, durability, and reliability standards as the regular-production cars it sells, which is no small feat. Power comes from a direct-injected 1.0-liter engine that burns compressed hydrogen stored in a tank. Lexus didn't publish technical details so we don't know how much horsepower or torque the engine makes. Its cylinder count wasn't even published, though zooming in on the exhaust manifold confirms that it's a three-cylinder. It's likely not a coincidence that parent company Toyota tested a hydrogen-powered Corolla race car powered by a 1.0-liter hydrogen-burning triple earlier in 2021. That engine was turbocharged, however; this one is not. Looking at the center console reveals the ROV is equipped with a two-speed transfer case and locking differentials, so it should be capable off the beaten path. Lexus also tells us its first side-by-side offers users a large amount of suspension travel. Is this purely theoretical, or is Lexus serious about taking on Polaris? We've asked, and we'll update this story if we learn more. Related Video: