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Lexus RX gets Top Safety Pick award from IIHS

Lexus’ newly refreshed 2020 RX crossover has received a Top Safety Pick award from the Insurance Institute for Highway Safety. And as with many vehicles that pass IIHSÂ’s increasingly tough muster these days, thereÂ’s a caveat: It applies only to versions equipped with certain headlights. That metric was also what caused the RX to narrowly miss out on notching a Top Safety Pick+ designation, the highest possible. IIHS rated the base headlights and one of the premium headlight options — both static LED projectors — as acceptable, but it gave a poor rating to the available curve-adaptive LED headlamps, saying they created too much glare. Elsewhere, the RX aced crash testing, earning good ratings across the board. IIHS says this was the first time it put the luxury crossover through its passenger-side small overlap crash test, noting that Lexus made changes to the bumper and front-end structure to improve protection for front-seat passengers. It also gave a superior rating to the RXÂ’s vehicle-to-vehicle front crash prevention system, which avoided collisions in track tests at both 12 and 25 mph. Both the RX350 and 450h hybrid version received light refreshes for 2020, including the latest version of Lexus Safety System +. It includes new features such as daytime bicyclist detection and low-light pedestrian detection, adding to the existing pre-collision warning and adaptive cruise control. This is the fourth IIHS safety award for the brand in 2019, following Top Safety Pick+ awards for the ES, UX and NX.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

'Saturday Night Live' parodies Lexus' December to Remember sales event

We know there are plenty of people out there with more than enough money in the bank to surprise their significant other with a brand-new car for Christmas. And we're also sure that Lexus' annual "December to Remember" sales event must be successful enough that the automaker commits to running it each and every year. But for the vast majority of Americans, the idea of slapping a big red bow on a crisp white Lexus remains little more than a pipe dream. Apparently, we're not the only ones wondering who is surprising their loved ones with new cars. The crew from Saturday Night Live — Beck Bennet, Heidi Gardner and host Timothee Chalamet — put together a very humorous skit that reminds us of the fact that this December is a wee bit different than past Decembers, and that maybe an expensive purchase could have negative side effects. And in fact, end-of-year sales campaigns from many industries have been reframed as the pandemic rages on. As an added bonus, a scroll through the comments (which is usually a bad idea on YouTube) suggests that some car salespeople have seen this scene unfold in the real world.