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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus recalls 2016 RX over knee airbag assembly

The Basics: Lexus will recall 5,000 examples of the 2016 RX 350 and RX 450h. The Problem: The driver's knee airbag module may not have been properly manufactured, and this issue could affect the airbag's deployment. Injuries/Deaths: None reported. The Fix: Lexus dealers will inspect and replace the driver's knee airbag assembly. If You Own One: Customer notifications will begin in March. More Information: Toyota spokesperson Cindy Knight tells Autoblog that this issue is not related to the upcoming Takata airbag inflator recall expansion. Related Video: LEXUS RECALLS CERTAIN 2016 RX 350 AND RX 450h VEHICLES TORRANCE, Calif., January 27, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 5,000 Model Year 2016 Lexus RX350 and RX450h vehicles. The involved vehicles are equipped with a driver's knee airbag module that may not have been properly manufactured. This could affect the performance of the airbag and increase the risk of injury in a crash. All known owners of the involved Lexus vehicles will be notified by first class mail. Lexus dealers will inspect and if necessary replace the driver's knee airbag assembly free of charge. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-to-date Safety Recall information on Lexus, Toyota and Scion customers should check their vehicle's status by visiting http://www.toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin. For any additional questions, customer support is also available by calling Lexus Customer Service at 1-800-255-3987. ###

Lexus LFA successor with PHEV drivetrain in the works?

Reports out of Japan say that a successor to the Lexus LFA is in the works. While this news should come with a planet-sized grain of salt, there is a non-zero chance. And since the LFA is one of the best sports cars we've driven, it bears at least considering, so let's look at the mere possibility of a successor. Best Car magazine claims to have in their upcoming Dec. 10 issue a scoop about the new "super sports" car. They say that the successor is a plug-in hybrid with a front-midship layout (the heavy motor behind the front axle) under a carbon fiber body. The gas side of the equation is said to be a twin-turbo 4.0-liter V8 generating approximately 937 horsepower. It's supposedly scheduled for a 2025 debut. This seems to be a different car than the rumored Gazoo Racing Super Sport, which is based on the Toyota's entrant in the WEC's new Le Mans Hypercar class. That car would have to resemble the race car somewhat, and as such would have a twin-turbo hybrid V6. We find it highly unlikely that Toyota would build two super-expensive cars at the same time. Also, note the rumored engine is a 4.0-liter V8, a displacement that doesn't exist in any modern Lexus. Perhaps that could mean a replacement for the current 5.0-liter V8? Or maybe just a sign that this is all much ado about nothing.  However, we have seen an LFA prototype with modified bodywork lapping the Nurburgring in late 2018, some six years after the original ended production. The same car was spotted in summer of 2019 as well, the same year Lexus' then vice-president, now president Koji Sato told Autocar, "We need strong requests for a new LFA from the media. This can help us proceed.” Well, if that's what it takes then consider this another vote in the yes column, even though we've described its 4.8-liter V10's 552-horsepower output as not very impressive on paper by the time it came out and covered how it wasn't a hot seller, with new examples still being offered for sale as new in 2018. In the years since, though, it seems the collector market seems to have taken a liking to the LFA. At Monterey Car Week this year, a regular LFA sold for $819,000, more than doubling its original $375,000 sticker, while a 1 of 50 Nurburgring Edition sold for $1.6 million. If the GR Super Sport really is canceled as some rumors suggest, perhaps there is room in the Toyota family for another LFA. We still wouldn't hold our breaths, though.