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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Junkyard Gem: 2002 Lexus GS 300

Toyota finally killed off the Lexus GS last year, after nearly 20 years of earning respect but not nearly as many yen as the Toyota City overlords had hoped. American car buyers came to prefer truck-shaped machinery during the production life of the GS, and those who wanted sedans didn't see the advantages of the rear-wheel-drive GS over the similarly-sized-but-cheaper ES. From 1993 through 2005, American Lexus shoppers could buy a new GS with the magnificent 2JZ straight-six engine, which achieved international gearhead immortality thanks to a certain movie franchise, and these cars have been very difficult for me to find during my junkyard travels. Here is a rare example of the final generation of 2JZ-equipped GS 300s, found in a Northern California boneyard last summer. V8 versions of the GS (the 400 and, later, 430) could be bought here, equipped with the bulletproof-but-heavy 1UZ/3UZ V8 engine out of the LS. Those cars were quicker and faster than the GS 300 but handled in more ponderous fashion. This engine was rated at 220 horsepower, but you could get scary multiples of that amount with the addition of aftermarket boost. In Japan, this car's Aristo counterpart got 276 horses out of its turbocharged 2JZ. No manual transmission could be had in the 2002 GS (nor in the JDM Aristo and its Crown cousin), but at least the enforced automatic came with five forward speeds. This car looked and felt like a smaller LS 430 inside, but the rear-wheel-drive layout made the rear seat space smaller than that of the Camry-based ES 300. Finding the keys in a new-ish junkyard car means that it was most likely an insurance total or dealership trade-in. Maybe someone will rescue that 2JZ before The Crusher eats it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As always with Toyota products, the Japanese-market ads were more dramatic than those from elsewhere. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The V8-equipped GS forces the BMW 540i to drive over a cliff, Wile E. Coyote-style.