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2015 Lexus RC 350 F Sport snarls in Switzerland with darkened demeanor

Lexus is finally ready to return to the coupe market with the new RC, and while we already saw it in Detroit, it brought the new RC 350 F Sport version for the Geneva Motor Show.
The car packs 306 horsepower and 277 pound-feet from its 3.5-liter V6 and is meant to sit between the standard RC 350 Sport Coupe and the full bore RC F.
Most obvious when you glimpse the coupe is the more aggressive spindle grille with a new mesh treatment and dark, 19-inch F Sport wheels. The interior also receives a host of upgrades with Rioja Red leather and Silver Performance trim, plus perforated leather trim on the steering wheel and shift knob. There is a bit of LFA inspiration as well with the F Sport getting its moving center ring instrument display. It is not all about better style though because the coupe also gets adaptive dampers and an optional four-wheel steering system.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2015 Lexus RC 300h is a hardcore hybrid cherry coupe

Lexus is tag-teaming back into the hardcore coupe ring with this, the red rum RC 300h that's jumping off the top rope to "[inject] emotional appeal into the Lexus DNA." It's the hybrid version of the twin, powered by a 2.5-liter V6 aided by a 105-kW electric motor, the pair putting out 217 total horsepower and 280 pound-feet of torque through a continuously variable transmission. The RC's other, more conventional half will come with a 3.5-liter V6 with 314 hp and 380 lb-ft shifted with an eight-speed sequential transmission.
The brand doesn't want you to take this RC Coupe for a two-door version of the IS. It's based on the GS platform but its dimensions are unique, being wider, lower and shorter in wheelbase than the IS. Concept-car headlights flank the most extreme version of the spindle grille yet seen on a production car, and the lighting novelty continuing in the cabin with illumination that is aimed up instead of down. The package will ride on either 18- or 19-inch wheels.
The "high contrast," dual-zone cabin is graced with shimamoku wood and Lexus' Remote Touch Interface, and Lexus says the seats have been conceived via an "integrated foaming construction method" like racing seats - we think they look spectacular stitched up in this carmel-colored leather.