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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2013 Lexus GS450h [w/video]

An Unlikely Star in the Lexus Stable
Think about Lexus for a second. Odds are your gray matter is busy regurgitating images of the company's middle-aged RX crossover or possibly the midsize ES sedan. As the volume movers for Toyota's luxury fleet, the two are the default ambassadors for everything with an italicized L pinned to the grille, and that's a damned shame. As the 2013 GS450h is so willing to point out, Lexus engineers are busily crafting models that offer drivers more than a safe luxury choice.
As the master of fuel-sipping battery propulsion, Lexus has brought the impressive width of Toyota hybrid engineering to bear on the GS450h. The result is a vehicle that manages to sneak its hybridness by you with buttery acceleration, stone quiet operation and brakes that don't feel like you're trying walk around the house in Velcro socks. The drivetrain doesn't feel the need to beat you over the head with its battery pack or announce to the neighborhood that you're saving the world one whispery mile at a time. Both driver and passengers get to enjoy a luxury car that just so happens to be a hybrid instead of the other way around.

Lexus NX small CUV caught

To the untrained eye, these photos might not look like anything more than a Lexus CT 200h undergoing testing, but what we really have here is something pretty significant. According to our spies, this is actually a mule that gives us our first glimpse at the upcoming Lexus NX crossover, a smaller vehicle that will slot below the RX in the automaker's CUV portfolio - presently only one vehicle.
Look closely, and you'll note that this mule has a much higher ride height than the normal CT hybrid hatchback. The upgraded wheels with crossover-spec tires are another dead giveaway that something more robust is being tested in this CT's shell.
Late last year, we learned that Lexus had reportedly trademarked the names "NX 200t" and "NX 300h," which provided a glimpse into the powertrain offerings for the new CUV. Lexus will finally make use of turbocharged power with this new NX - a 2.0-liter turbo-four fitting of the 200t nomenclature. A hybrid variant will almost certainly be available - the 300h - probably using the same 2.5-liter four-cylinder engine and electric motor combination found in the ES 300h. Our spies report that a naturally aspirated, four-cylider version should also be available.