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2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Lexus exploring PHEV, full EV and fuel cell versions of LS flagship

After four years of rumors about a Lexus LS powered by a hydrogen fuel cell, the chief engineer of the flagship sedan says the carmaker's working on even more options. Toshio Asahi told Australia's GoAuto that three alternative powertrains — plug-in hybrid, full electric, and hydrogen — are "all on the table" for consideration. Asahi wouldn't give any timeframes, but whenever they arrive, additional drive options would fill out the LS range to better contend with the Germans. Years of reports predicted this fifth-generation LS would get hydrogen power. A Motoring article at the end of 2014 forecast a fuel cell LS to arrive by 2017. In 2015 Japan's Nikkei newspaper reported that Lexus was considering a fuel cell option to arrive in 2020, around the time of the Tokyo Olympics. Later that year, at the Tokyo Motor Show, Lexus showed off the LF-FC concept, powered by a cell and stack arranged for "optimum front-rear weight distribution for a sporty saloon." GoAuto said that during that show, a Lexus executive said an FCEV powertrain would end up in production "sooner than you think." The following year, Autocar reported we'd see a production version of the LF-FC "on sale before 2020" as a replacement for the LS, and last year, Lexus trademarked the name "LF-FC Concept." The intel gets murkier regarding plug-in hybrid and full electric versions. We now know Lexus is working on a more powerful hybrid system. The current hybrid produces a total system 354 horsepower and 258 pound-feet of torque using the same 3.5-liter V6 in the standard car as a base, though the standard car adds two turbos for 415 hp and 442 lb-ft. The coming hybrid will likely use the twin-turbo setup and could achieve two important ends: Smoothing out noted issues of powertrain refinement, and at least matching the power specs of Mercedes-Benz and BMW flagship plug-in hybrids. That hybrid LS would still miss out on the all-electric driving of its rivals. If there really is an LF-FC coming in the next two years, it would seem a perfect time to retire the conventional hybrid and introduce a plug-in version embodying the velvet sophistication Lexus is known for. The battery electric LS is a big question mark outside of Lexus HQ. Last year Toyota announced a breakthrough in solid state battery technology, the carmaker announcing it wanted such batteries on the market by 2022.