2011 Lexus Ls 460 on 2040-cars

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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus to debut small hybrid CUV at 2014 Geneva Motor Show

Following rumors that Lexus has been working on a small crossover to slot below the RX (pictured), Automotive News Europe reports that the production-ready CUV will bow at the 2014 Geneva Motor Show next March. Later this year, Lexus will preview this new crossover by way of a concept car at the Tokyo Motor Show in November.
According to the report, this new crossover will be a hybrid, and will ride on the smaller architecture that underpins the Toyota RAV4. Specific details have not been confirmed, but AN states that the entry-level CUV will be powered by the same 2.5-liter gasoline-electric drivetrain found in the Lexus ES 300h. Since Toyota will evidently be taking the time to hybridize the platform, we can't help but assume that it will eventually build a second-gen RAV4 EV.
Either way, with the small luxury CUV segment heating up, Lexus is likely smart to offer a player in this space. Until now, there has not been a Lexus crossover below the RX, and this new model will compete with other new players in the class including the BMW X1 and Audi Q3.

2018 Lexus LS 500 F Sport Drivers' Notes Review | Pretty but imperfect

The ultimate Lexus, and the one that launched the brand, the LS was completely redesigned for the 2018 model year. It introduced an aggressive version of the famous (infamous?) "spindle" grille, a swoopy interior, and went to a completely V6-powered lineup, the fully gas-powered model featuring a twin-turbocharged 3.5-liter engine. Not only that, but it adopted the platform of the stunning Lexus LC 500. With all that in mind, the LS 500 sounds like it's got the potential to not only be a first-class luxury cruiser, but may have even gained some of the LC 500's sporting expertise. To find out, we spent some time in an all-wheel-drive model with the F Sport package, which adds a meaner-looking grille, sporty seats and the trick sliding gauge ring to remind us of the LFA supercar that first used such a cluster. The only thing it lacks is the handling upgrades exclusive to the rear-drive gas-only LS. Associate Editor Joel Stocksdale: I love the Lexus LC 500, like, a lot. It was my favorite car I drove last year because it has the perfect combination of style, comfort and performance. So knowing that the LS has LC roots, I was excited to drive it, hoping it would basically be a four-door version of that car. It certainly looks the part. Though not the gorgeous beast the LC is, it's still a looker. It's aggressive and intimidating, particularly with the black F Sport grille. And when you get in, you're greeted by hip-hugging leather seats and a flashy instrument cluster. Everything around you is leather, suede or metal in really interesting, unique shapes that make this Lexus feel like something different and special to most luxury cars. I particularly like the floating arm rest/grab handles in the doors. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. But things fall apart with the driving experience. The twin-turbo V6, although plenty powerful, doesn't sound nearly as lovely as the growling V8 monster in the LC. It also has really sluggish throttle response, and the gearbox doesn't shift as quickly and crisply as in the LC, even in Sport+ mode. The steering refuses to tell you anything either, feels too light, and what weight exists feels very artificial. The ride quality also doesn't quite seem to know if it wants to be La-Z-Boy cushy or sports sedan firm.