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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

2018 Lexus GX 460 Drivers' Notes Review | When dinosaurs roamed the earth

The 2018 Lexus GX 460 has been on sale since late 2009. There have been a few minor updates, but a 2018 model is essentially the same as one from 2010. It's based on the global Toyota Land Cruiser Prado and shares more than a little with the Toyota 4Runner. It slots between the Lexus RX and the big daddy Lexus LX. Despite its age, it's still a seller. Sales were up in 2017. In fact, the GX had its best year in the U.S. since 2005. Blame cheap gas all you want. Really, people just want SUVs. We have a base-spec model. The only option is navigation. There's no heated seats or upgraded audio or safety features like blind-spot monitoring or active cruise control. It's basic and honest, but it also highlights just how out of date the GX really is. Editor-in-Chief Greg Migliore: The GX 460 is a body-on-frame, V8-powered, three-row grunt. It's comfortable and functional, but in a segment with more than a few options, this one struggles to stand out. The styling is polarizing yet somehow also vanilla. The spindle grille looks awkward and out of place — a dissonant interpretation of Lexus' latest design language — while the lightly flared fenders say almost nothing. The 4.6-liter V8 only puts out 301 horsepower but still slurps gas to the tune of 15 miles per gallon in the city and 18 mpg on the highway. Power delivery is fine via the six-speed automatic transmission, but the GX 460 feels sluggish from launches. The interior is nice enough with pleasing materials and an intuitive layout. Visibility is solid, you're certainly high enough up, so the command driving position is confidence-inducing. Not a fan of the eight-inch multimedia screen, which feels small and isn't the most informative system I've ever used. Overall, I'd give the GX 460 a C+ compared to other vehicles in this segment. Decent, but dated and lacking some compelling elements. That being said, if you're a Lexus loyalist and want a beastly three-row SUV, you will like this one. If you're more brand agnostic, there are better options out there. Associate Editor Reese Counts: Let's get one thing out of the way — the Lexus GX is old. Yes, it's been on sale essentially unchanged since late 2009, but that's not all there is to it. This is a traditional, body-on-frame SUV with a torquey V8 and a real four-wheel drive system. It's one of the last of its breed. Customers have shifted away from these behemoths, settling on more comfortable and more efficient car-based crossovers.