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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus joins subscription craze with Complete Lease

Lexus is the latest automaker to offer a vehicle subscription service, even if it isn't marketing it that way per se. The luxury brand is launching Lexus Complete Lease as a "full-service lease program," but if it walks like a duck and talks like a duck, well, you get the idea. The program is offered exclusively with the 2019 Lexus UX subcompact crossover, both the UX 200 and the UX 250h hybrid, in all trim and option levels. Lexus is teaming up with roughly 80 dealers for the program in seven states: California, Florida, Illinois, Indiana, Massachusetts, New Hampshire and Rhode Island. And it's touted as a simplified monthly payment that includes insurance, scheduled maintenance and other services. So it's a subscription service, OK? More specifically, Complete Lease involves a two-year term capped at a total of 20,000 miles. Insurance is provided by Travelers and includes a $250,000 per-person and $500,000 per-accident bodily injury limit and $250,000 property limit, with a $500 deductible, though other rates and coverage can vary by state. You also get two years of connected vehicle services including SiriusXM satellite radio and Lexus Enform Remote Destination Assist on models equipped with Navigation. There's no word yet on Complete Lease pricing; Autoblog sought that information from Lexus and will update this if we hear back. But we know that the UX is the lowest-priced Lexus, starting at $33,025 for the UX 200 and $35,025 for the UX 250h. For comparison's sake, those are in the same ballpark as the respective starting prices for Volvo's XC40 crossover and S60 sedan, which are available under the Care by Volvo subscription service starting at $700 and $750 per month, respectively. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video:

Pony cars, trucks and Italian SUVs | Autoblog Podcast #552

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. We discuss the updated 2019 Chevy Camaro Turbo 1LE variant, the new 2019 GMC Sierra Denali, and the Ferrari-powered Maserati Levante GTS. We also debate whether Volkswagen should build the Atlas-based Tanoak pickup truck and what a delay means for the next-gen Ford Mustang. Finally, we answer a reader question about the state of Lexus.Autoblog Podcast #552 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Chevy Camaro Turbo 1LE 2019 GMC Sierra 2019 Maserati Levante GTS Should Volkswagen build the Tanoak? Next-gen Ford Mustang delayed The past, present and future of Lexus Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Chevrolet Ford GM GMC Lexus Maserati RAM Truck Coupe SUV Luxury Performance