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Lexus RX L coming to L.A. with 3 rows of seats

It's been nearly a year and a half since we heard Lexus would introduce a three-row RX crossover, and now it's finally materializing. The crossover will make its debut at the L.A. Auto Show with the name of RX L. Lexus will offer it with two different powertrains and individual designations for each. The basic version is the RX 350L, which we presume will use the same 3.5-liter V6 with 295 horsepower and 267 pound-feet of torque as the two-row model. The other is a hybrid called the RX 450hL. We also expect this to use the same 308-horsepower hybrid powertrain as the short RX hybrid. Toyota hasn't revealed any other details about the crossover aside from the teaser photo shown above. The full reveal happens on November 29, when we should have more photos and information. This bigger RX is an important vehicle for Lexus, too. Currently, the only way to get a Lexus with three rows of seats is to get a GX 460 or LX 570. Both of these are based on traditional, body-on-frame, V8-powered SUVs, the Land Cruiser Prado and Land Cruiser respectively. As such, they could be a turn-off for someone that wants the car-like driving and better fuel economy of the RX, but needs that extra level of practicality. The RX L bridges that gap, and could be a big sales success for the brand. Related Video: Image Credit: Lexus LA Auto Show Lexus Crossover SUV Hybrid Luxury lexus rx 2017 LA Auto Show lexus rx450h

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus might introduce an all-electric successor to the CT hatchback

Despite sales of the Lexus CT hybrid hatchback ending last year in the U.S., Lexus isn't planning to abandon the hatchback segment in favor of the new compact crossover, the UX. The CT remains on sale in some countries, and Lexus's European boss is adamant the brand has to keep offering hatchbacks. Talking to the British AutoExpress, Lexus's Pascal Ruch says the CT has an important purpose, which is introducing new customers to the Lexus brand. Ruch told AutoExpress that the CT has a high "conquest ratio" of 70-75 percent, and that a CT customer is different from the envisioned UX customer. "I believe that all the segments we are now in, it's important to stay there," added Ruch. AutoExpress says the CT could be replaced in 2020 with a model that would be offered both as a hybrid and as all-electric, built on Toyota's new TNGA global platform. The hybrid is likely to be the 177-horsepower 2.0-liter unit seen in the new European Auris, which corresponds to the new U.S. market Corolla Hatchback. The CT's successor could be sold as both a conventional hatchback and a more crossover-like version, much like the new Ford Focus and its Active trim level; Ruch says Lexus is thinking through a new approach for the CT. The CT was introduced way back in 2011, selling some 15,000-17,000 examples per year in the U.S. until its first really weak year, 2016, which saw less than 9,000 cars sold. The following year, which proved to be its last model year in the United States, sales dropped under 4,700. In Europe, it's different for Lexus: The brand overall sells only some 45,000 cars per year, and the CT's steady sales of more than 8,000 cars per year are quite important for it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.