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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Junkyard Gem: 1997 Lexus LS 400

When Toyota introduced the Celsior to the world in 1989, followed shortly by Lexus LS 400-badged versions appearing in showrooms (as 1990 models) around the world, automotive-industry executives from Stuttgart to Yokohama broke out in the shaky sweats. Here was a designed-from-scratch (at the cost of over a billion bucks) luxury sedan with a six-bolt-main DOHC V8 engine, all manner of futuristic gadgetry, a super-quiet interior, intimidating build quality … and a sticker price 44% lower than that of the Mercedes-Benz 420SEL, 30% cheaper than the BMW 735i, 26% cheaper than the Audi V8, 12% cheaper than the Jaguar XJ6, and 8% cheaper than the Infiniti Q45. Sales were brisk, and the early LS 400s are finally starting to wear out in sufficient quantities that I see quite a few in the self-service wrecking yards I frequent. The second-generation LS was built for the 1995 through 2000 model years, and these machines have held together so well and depreciated so slowly that it's tough to find discarded examples (we saw the same process with the sturdy Toyota Cressida a decade or two earlier). Today's Junkyard Gem is one of those second-generation cars, now located in a Denver car graveyard. I admired the LS 400 so much that, about 10 years ago, I bought a '97 Coach Edition in Jade Green Metallic paint and (2018 LS 500 shown for scale). Because I am a hopeless car nerd, I had a Celsior grille and set of badges shipped over from Japan and installed them on my Lexus. When the 1997 Toyota Century — the first year with the ultra-smooth V12 engine — becomes import-legal in the United States next year, I plan to obtain one. My LS 400 has been extremely reliable and still hasn't reached the 150,000-mile mark, but I like to know that I can find junkyard parts for it if necessary. I went to visit this car because I was hoping to find a good set of factory wheels for my winter tires; the Blizzaks roll on some much-rashed ugly LS wheels at the moment. I passed on these Vision alloys, in part because there were only three on the car. The interior appears to have been thoroughly worn-out even before junkyard shoppers tore it apart. I don't know how many miles were on this car (because I'd have had to connect a battery to get the digital odometer to show me anything) but I'm guessing the final total would be impressive. The 1UZ-FE V8 displaces 4.0 liters and was rated at 260 horsepower.

Here are this year's top 5 automaker April Fools’ jokes

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive