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Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

We'll see the next Lexus LS debut in Detroit this January

Lexus announced today that the next-generation LS luxury sedan will make its official debut at the Detroit Auto Show in January. A fitting venue considering the original LS sedan made its debut there way back in 1989. Lexus didn't reveal much about the new flagship other than the teaser photo above. The company says that the LS will use a lengthened version of the LC 500 coupe's chassis, which should be a good thing if it also means Lexus can give the LS even a little bit of the emotion and character we found in the LC. Since the LS will share chassis design with the LC, it will probably share powertrains, too. This means it could get the both the LC 500's 471-horsepower 5.0-liter V8 coupled to a 10-speed auto, and the 354-horsepower 3.5-liter V6 hybrid unit with its 4-speed automatic from the LC 500h. As for styling, the LS will probably look like a toned-down version of the LF-FC concept. Lexus describes the car as having a "coupe-like silhouette." Spy shots of the big four-door seem to show a relatively conventional sedan body with a rakish windshield. We'll reserve final judgement for when we see the uncovered car. The 2017 North American International Auto Show will be a big one for Toyota. In addition to revealing this new Lexus flagship, the company will unveil the completely redesigned Camry. Based on the teaser shot released last week, this new Camry will likely be a significant departure from the conservative machine we know now. We'll be sure to bring you all the details on both models when they're released in January. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."