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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus RC F sets the pace Down Under

A few months back we reported that Lexus was considering competing in V8 Supercars, Australia's premier touring-car series. And while it might not be ready to launch a campaign of its own, the Japanese luxury automaker has done the next-best thing. Starting this season, the Lexus RC F will serve as the series' official safety car. The eight-cylinder muscle coupe appears to be mechanically unmodified, as it is apparently suitable to the task right out of the showroom. It has, however, been enhanced with a special livery, emergency lighting and an interior likely to have been upgraded with bucket seats, racing harnesses, a roll cage and emergency equipment. The RC F safety car will be joined by an IS 350 F Sport that'll serve as the medical car and another GS 350 F Sport support vehicle, giving Lexus a strong presence on the circuit Down Under and potentially paving the way for a competitive assault on the series in the near future. Aussie racing fans can expect to see the trio on the track starting with the Clipsal 500 in Adelaide later this month. It won't be the first time we've seen Lexus provide a safety car in Australia, but it's a definite step up in profile from the GS 350 that has served for the past few years at the same Sydney Motorsport Park where this trio was launched. 06 February 2015 LEXUS ROARS INTO V8 SUPERCARS WITH RC F SAFETY CAR The Lexus high powered performance RC F coupe will feature as V8 Supercars' official Safety Car in 2015 as part of a new partnership between the Japanese luxury marque and V8 Supercars, Australia's premier motorsport series. A Lexus GS 350 F Sport and an IS 350 F Sport will also be on track as the championship's official course and medical cars as part of the new agreement. The RC F, which is equipped with a 5.0-litre V8 that produces 351kW of power and 530Nm of torque, will feature at each of the 15 V8 Supercars Championship events in 2015 alongside the GS 350 F Sport and IS 350 F Sport. Lexus Australia chief executive Sean Hanley said the partnership with V8 Supercars was a fitting match for the brand. "V8 Supercars is the world's leading touring car series and our involvement as supplier of vehicles reflects the new energy in our brand and our dynamic model lines," Mr Hanley said.

Lexus really put the spindle grille on its imaginary 'Men in Black' jet

There is a large constituency of people who do not like — hate, even — Lexus' signature spindle grille. But Lexus likes it, A LOT. So much so, that the company included the spindle design into its newest conceptual design study, the Lexus QZ 618 Galactic Enforcer Jet that will appear in "Men in Black: International." The two official trailers for the upcoming MIB reboot revealed that Lexus had a hand in the films. In the second, we even see a Lexus RC F transforming into an aircraft, a call back to Will Smith's and Tommy Lee Jones' flying car in the original. But this is the first full look at the fictional vehicle, which will be used by Tessa Thompson and Chris Hemsworth. Lexus had some fun with this and put out a press release detailing all of the Galactic Enforcer Jet's features. Lexus says it wears Umbra Black, the darkest black in the entire universe, and uses Hybrid Transformer Technology. Its Quasar Power Source2 Technology was secured through a secret alien knowledge swap and uses power from the closest Active Galactic Nucleus3 for universal travel. The propulsion system is named after Black Hole TON 618. The stats on this machine are pretty impressive. It gets 122 millennia per gallon, does zero to 60 in 0.0000000000001 nanoseconds, and has light-speed-matching capabilities. Drivers sit in intergalactically sourced and ethically spawned Adorian leather and have the choice of three drive modes: EcoDrive, SportDrive, and QuantumDrive. Further convenience and safety features include Amazon Alexa (which understands seven trillion alien languages), infinite scaling technology, gamma ray headlamps, an Inter-Galactic Positioning System, transforming seats with a 31-point safety harness, and the Lexus Safety System + with force field technology. In regards to styling, the jet has the Enforcer Package and can be ordered in six other colors. Check out the jet in action in "Men in Black: International" on June 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.