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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Best luxury SUVs of 2022 and 2023

Once upon a time, the idea of a luxury SUV meant a Range Rover, and even that was pretty agricultural by modern standards. Then Jeep Grand Cherokees and Ford Explorers started offering fancy, range-topping versions followed soon by Lexus, BMW and Mercedes dipping their toes in the water. And then the floodgates opened. Today, there is a staggering number of luxury SUVs available in every shape, size and price point. There are electric luxury SUVs like the Tesla Model X and Jaguar I-Pace, as well as gas-swilling, high-performance SUVs like the BMW X5 M and Cadillac Escalade V. Sports car makers Porsche, Aston Martin and Lamborghini have even dived in.  But of this great many, which are the best luxury SUVs? We sat down, scoured our reviews, took some votes, had some discussions and came up with the luxury SUVs we view as the best. They are listed alphabetically within the six segments listed below.  Best Subcompact Luxury SUV   |   Best Compact Luxury SUV   |   Best Midsize Luxury SUV (Two-Row) Best Midsize Luxury SUV (Three-Row)   |   Best Flagship Luxury SUV (Two-Row)   |   Best Flagship Luxury SUV (Three-Row)  Best subcompact luxury SUVs Mercedes-Benz GLB-Class Why it stands out: Outstanding space and versatility; legit luxury interior; amusing GLB 35 versionCould be better: Overwhelming and confusing tech interface Most subcompact luxury SUVs are a dubious value, with cramped interiors of marginal quality and unrefined driving dynamics. You'd be much better off paying less money for a loaded, non-luxury compact SUV. The Mercedes GLB is different, though. Its boxy design provides space few other subcompact SUV can match (luxury or otherwise), while its cabin design and feature content are in keeping with pricier Mercedes models. The quality's not exactly up to GLC standards, nor is driving refinement, but the difference is appropriate for how much you're saving and still perfectly acceptable. There's nothing dubious about buying a GLB.     Volvo XC40 Why it stands out: More features for the money; spacious and versatile interior; distinctive design; electric versionCould be better: Fuel-efficient base engine only available with FWD Most subcompact luxury models feel a bit like cheap knockoffs of their bigger, pricier brand mates. The XC40, by contrast, is a break from the Volvo norm in a good way.

Lexus ES gets a tech-focused mid-cycle update for the 2022 model year

Lexus traveled to the 2021 edition of the Shanghai Auto Show to unveil the updated ES. Scheduled to launch as a 2022 model, the sedan ushers in a long list of handling, comfort, and technology improvements. Most of the major changes are found in the cabin, where the ES finally receives a touchscreen-based infotainment system. Entry-level models ship with an 8.0-inch screen, while upmarket versions receive a 12.3-inch display. Both are positioned 4.3 inches closer to the front passengers; it was easier to move the screen than to give buyers longer arms. The touchpad-like remote interface located on the center console, next to the gear selector, remains. Lexus also updated the technology motorists can't see but regularly rely on. The Lexus Safety System+ 2.5 suite of electronic driving aids comes standard across the line-up, and improvements to the camera and the millimeter-wave radar increase the pre-collision system's response range. Intersection Turning Assist, which can detect if the driver is about to turn in front of an oncoming car or a pedestrian, joins the roster of safety systems. Also new are Emergency Steering Assist, Curve Speed Reduction, and a function that automatically increases the car's speed if the driver is about to pass a slower car. Lexus points out it made its Lane Tracing Assist feature smoother, too. Although the ES has traditionally leaned towards the comfort side of the luxury sedan scale, Lexus made small but meaningful tweaks to improve handling with the help of Toyota president Akio Toyoda, an enthusiast who regularly races a Supra. Engineers fitted a new rear suspension brace to increase torsional rigidity and stability, while the non-hybrid model's brake master cylinder and brake booster were redesigned to provide a more linear feel. Every ES gets a bigger brake pedal, and hybrids benefit from improved pedal feel, according to the company. Subtle exterior revisions, such as a redesigned grille and new-look headlights, set the 2022 ES apart from the outgoing 2021 model. New paint colors and additional wheel designs round out the list of major exterior updates. Lexus added a hybrid F Sport model to the portfolio. Called ES 300h F Sport, it gains a mesh grille with a dark frame, a spoiler on the trunk lid, 19-inch wheels, and an array of sporty-looking interior accents. Motorists who want a bit of go with their show can order the optional Dynamic Handling Package (DHP) available only on the V6-powered ES 350 F Sport.