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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Infiniti Q50, Lexus IS 250 fail to achieve Consumer Reports 'Recommended' rating

Infiniti and Lexus might be a little concerned now that both of their new luxury sedans, the Q50 and IS250, were unable to net Consumer Reports vaunted "Recommended" rating during their first year on the market. In fact, not only did the two fail to earn a "Recommended" rating, they finished behind the vast majority of the competition after testing, including the BMW 328i, Mercedes-Benz C250, Lincoln MKZ and Volvo S60 T5.
The Q50 managed to snag a "Very Good" rating overall, but CR criticized it's road manners for not being as thrilling as the car it (sort of) replaces, the G37. The mag called the handling mundane and the steering dull, while also remarking on the poor controls. According to CR, the interior quality is "nothing special." Shade was also thrown at the Q50's reportedly poor ride.
Compared to the IS, though, the Q50 got off easy. CR called it "neither sporty nor luxurious," while criticizing the 2.5-liter V6's lack of oomph and poor fuel economy. The mag then went on to lambaste the IS's handling, steering, interior, cabin space and infotainment system.

Lexus reveals production RC coupe en route to Tokyo

Feast your eyes, ladies and gentlemen, on the new Lexus RC coupe. With the exception of the six-figure LFA supercar, it's the first stand-alone two-door model to come from Toyota's premium brand since the demise of the SC, and it's coming to the Tokyo Motor Show later this month.
With unmistakably Japanese styling, the Lexus RC is clearly inspired by the LF-CC and LF-LC concepts, and features the brand's signature spindle grille. Anyone who's been inside a contemporary Lexus should feel right at home inside the four-seat cabin, where the Japanese automaker has fitted ambient lighting that glows upwards instead of down, coupled with a new Remote Touch Interface.
Lexus has already announced two versions of the coupe: the conventional RC350 with a 3.5-liter gasoline engine and the RC300h with a 2.5-liter hybrid setup. It's all packed into a form that, for comparison's sake, is slightly larger than the new BMW 4 Series but markedly smaller (in every dimension but height) than a 6 Series.