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Lexus US execs want the LF-1 Limitless concept or something like it

Many years ago, Mercedes-Benz counted many blue moons debating about and then hinting at a full-sized SUV, before the GLS-Class arrived in 2007 (known then as the GL-Class). After that, Audi and BMW each grabbed a gilded handle on The Waffler's Cup, equivocating for years about a Q8 and an X7, respectively; both of those luxurious load-haulers are expected in showrooms soon. Having seen the Lexus LF-1 Limitless Concept at the Detroit Auto Show, we wonder if Lexus intends to hoe that same row - dodging years of questions about a production version of the LF-1 Limitless before finally committing. Lexus US general manager Jeff Bracken hopes that's not the case. His address to the unveil audience at the NAIAS included the appeal, "We have to build this vehicle," aimed at his boss, Lexus global chief Yoshihiro Sawa. Bracken stoked the flames of his own desire after the reveal, telling journalists, "We couldn't be happier if we turned this into a production vehicle," and, "We clearly have a gap at the high-end premium cross-utility segment." We're certain plenty of his colleagues share the sentiments, and why wouldn't they? A Lexus LS-based family functionary begs the question, "Why isn't this already a thing?" The LF-1 Limitless does fierce, futuristic service to its Ghost in the Shell design philosophy of "molten katana," and Lexus needs a proper three-row crossover. Not the three-row RX, nor the opulent, cretaceous GX and LX SUVs, but a unibody crossover to challenge the aforementioned German rivals. If Lexus really does "want to be the brand which is emotionally connected with the customer," it would do well to begin its courtship with this rose-copper gem. Related Video: Featured Gallery Lexus LF-1 Limitless Concept: Detroit 2018 View 13 Photos News Source: Wards Auto Detroit Auto Show Lexus Crossover Concept Cars Luxury lexus rx lexus crossover

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

2022 Lexus NX First Drive Review | Believe us, it really is all new

The 2022 Lexus NX is at once a safe evolution of the product it replaces and a significant redesign with long-lasting implications. Its dimensions and styling are so similar to the outgoing NX that you'd be forgiven for thinking it's merely a mid-cycle refresh, but indeed, it's a ground-up re-do based on new underpinnings. Sure, they're shared with every front-wheel-drive Toyota group product introduced in the past four years, but then, that's part of the "safe evolution" bit.  Now, there's nothing inherently wrong with such an approach to a new model. Although the NX has never been considered a class leader since it was introduced for 2015, it nevertheless enjoyed strong sales – you know, just like the Lexus ES, RX and name-a-Toyota – vehicles that car enthusiasts might scoff at but everyone else appreciates for their build quality, dependability, resale value and general competence.  Although, if we're talking competence, it's at least worth pointing out one element of the Lexus formula that all those loyal buyers have somehow been putting up with: the Remote Touch tech interface and the infernal touchpad that's been in use, with a few exceptions, in every Lexus since it debuted in Â… that's right, the original NX. And here's where the long-lasting implications of the all-new 2022 NX come in: Remote Touch is gone and in its place the new "Human Machine Interface" touchscreen infotainment system will be making its way through the brand. This is a very big deal, because it means a very real and annoying reason for not buying a Lexus is about to go away Â… and isn't present at all in the new NX.  That said, the new touchscreen not only represents the most important change and improvement to the NX, but the most significant missed opportunity. WeÂ’ll cover that in-depth in a followup infotainment review, but in short, the system thinks too highly of voice commands and could really use the ability to show multiple sources of information at once. Otherwise, the two available touchscreens (a base 9.6-inch unit and a 14-inch widescreen upgrade) feature a UI that's quicker, prettier and easier to use. I was able to jump into the new NX and quickly figure it all out, which definitely can't be said of other luxury systems that continue to perplex after multiple uses, including MercedesÂ’ MBUX and Remote Touch. Those trims with the 14-inch screen also pair with a unique set of steering wheel buttons.