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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Anything but boring | 2018 Lexus LC 500 First Drive

This is it, the headliner, the main event. After years of Lexus promising to make less-boring cars and instead giving us countless spindle-grille facelifts, the 2018 LC 500 is here as the brand's new North Star. It's the official halo to mark where Toyota's luxury brand is headed. This is the car that we hope can bring an end to the relentless mentions of boring cars - which are themselves needlessly boring. And besides, "not boring" is a terrible metric for evaluation. What Lexus is really trying to do is give its cars some spirit, to transcend the paint-by-numbers stereotype that made this brand the luxury juggernaut it is today. By that yardstick, the LC 500 is a success simply based on how it looks. It's beautiful in a way that we couldn't predict from the 2012 LF-LC concept that foreshadowed it. The kind of beauty where instead of reflexively grabbing your phone to take a picture, you just stand there and keep looking. And pictures don't do this car justice, anyway. They soften the edges and reduce the massive draw of the wide shoulders. In person, looking straight at the LC, the car looks like it's 80 percent hood. In the rest of the lineup, the trademark Lexus grille's execution ranges from caricature (RC) to botched nose job (LX). Here it pulls everything together. From every other angle, the LC has some feature that seems excessive – in the best way possible. The proportions of the LC give off a distinctively functional vibe, and it's genuine. That hood is so long because the 5.0-liter V8's center of mass sits three and a half inches behind the front axle. The extra space up front is mostly empty - Lexus uses high-strength steel cross-braces to shore up torsional rigidity instead of adding structure ahead of the front wheels, and the battery sits under the trunk floor. For all the visual excitement, the LC is still a conventional vehicle. Aside from some advancements in the LC 500h's hybrid powertain, the innovation here is of the iterative type. It's interesting, in that Lexus is betting on emotional appeal and driving character at a time when the future relevance of both is up for debate. If anything, the LC is a car for the current automotive world, not the one to come. And despite extensive use of aluminum and sheet-molded carbon, the LC 500 weighs in at a hefty 4,280 pounds. That's right in line with the BMW 6 Series and a good deal below the Batali-esque Mercedes-Benz S-Class Coupe's 4,700 pounds.

Lexus exploring PHEV, full EV and fuel cell versions of LS flagship

After four years of rumors about a Lexus LS powered by a hydrogen fuel cell, the chief engineer of the flagship sedan says the carmaker's working on even more options. Toshio Asahi told Australia's GoAuto that three alternative powertrains — plug-in hybrid, full electric, and hydrogen — are "all on the table" for consideration. Asahi wouldn't give any timeframes, but whenever they arrive, additional drive options would fill out the LS range to better contend with the Germans. Years of reports predicted this fifth-generation LS would get hydrogen power. A Motoring article at the end of 2014 forecast a fuel cell LS to arrive by 2017. In 2015 Japan's Nikkei newspaper reported that Lexus was considering a fuel cell option to arrive in 2020, around the time of the Tokyo Olympics. Later that year, at the Tokyo Motor Show, Lexus showed off the LF-FC concept, powered by a cell and stack arranged for "optimum front-rear weight distribution for a sporty saloon." GoAuto said that during that show, a Lexus executive said an FCEV powertrain would end up in production "sooner than you think." The following year, Autocar reported we'd see a production version of the LF-FC "on sale before 2020" as a replacement for the LS, and last year, Lexus trademarked the name "LF-FC Concept." The intel gets murkier regarding plug-in hybrid and full electric versions. We now know Lexus is working on a more powerful hybrid system. The current hybrid produces a total system 354 horsepower and 258 pound-feet of torque using the same 3.5-liter V6 in the standard car as a base, though the standard car adds two turbos for 415 hp and 442 lb-ft. The coming hybrid will likely use the twin-turbo setup and could achieve two important ends: Smoothing out noted issues of powertrain refinement, and at least matching the power specs of Mercedes-Benz and BMW flagship plug-in hybrids. That hybrid LS would still miss out on the all-electric driving of its rivals. If there really is an LF-FC coming in the next two years, it would seem a perfect time to retire the conventional hybrid and introduce a plug-in version embodying the velvet sophistication Lexus is known for. The battery electric LS is a big question mark outside of Lexus HQ. Last year Toyota announced a breakthrough in solid state battery technology, the carmaker announcing it wanted such batteries on the market by 2022.