2007 Lexus Ls460 Base Sedan 4-door 4.6l Low Milage on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2018 Lexus RX 350L Quick Spin Review | Minding the gap in the Lexus lineup

PORTLAND, Ore. — Why on Earth does Lexus still make the Jurassic GX 460? It's old, inefficient, body-on-frame and completely atypical of the rest of the three-row luxury segment. Well, the answer lies in that segment descriptor: three rows. People want them, yet Lexus didn't offer anything else between the two-row RX and the $85,000, Land Cruiser-based LX 570. Despite this lineup gap lasting for two decades, Lexus decided to finally attempt filling it with a seemingly quick-and-dirty solution: Lengthen the RX 350, shoehorn in a third row, add an L to the name, wipe hands together, call it a day. The resulting 2018 Lexus RX 350L does indeed have a third row of seats and is generally a far superior vehicle to the GX. It's better to drive, massively more efficient, and its beautiful interior is up to the current Lexus norm. The cargo door doesn't swing into the curb. Plus, unlike some other slapped-together lengthened jobs over the years like the Chevrolet TrailBlazer EXT or even the long-wheelbase Range Rover, the RX 350L doesn't suffer visually for its extra inches. In fact, it can be difficult to tell the L apart from a non-L unless the two are parked together in profile. If everything, the extra 4.4 inches of length might actually improve the RX's proportions from certain angles. Of course, quite a few people find the current RX to be hideous, so finding comments below that include the words "lipstick" and "pig" would not be surprising. Adding the L also doesn't seem to take away from the RX's driving experience, which continues to impress. The current model is buttoned down and involving in a way its couch-like predecessors never attempted to be. From the lowered driving position to the more responsive steering, this is a far more driver-oriented vehicle. You don't even need to engage Sport mode, but doing so dials in an appropriate level of steering weight and sharpens throttle/transmission response. This general sportification also hasn't taken anything away from comfort, as a three-hour road trip from Portland to Seattle proved it to be a superb highway cruiser. Both seat and ride comfort are excellent. That was with two people aboard, however. Later in the week, we managed to easily fit an extra pair in the second row along with a rear-facing baby seat. That's all well and good, but the regular RX can do that.

Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video: