2007 Lexus Ls460 on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus IS F Sport Blackline Edition embraces the darkness

Darkness continues to descend on all corners of the automobile market, and that includes Lexus, where the 2020 IS F Sport goes dark with the Blackline Edition. In contrast to last year's IS 300 F Sport Black Line Edition, the 2020 Blackline Edition (now one word) can be had as either an IS 300 or an IS 350. Once again, the package contains dark-finish split-spoke 18-inch wheels, a similar dark-chrome grille surround, and black mirror caps. This year's color choices are Obsidian (black), Ultra White, or Ultrasonic Blue Mica 2.0 — the latter replacing last year's silver. The interior features black and gray Nuluxe (synthetic leather), this time with Indigo Blue accents rather than red. Lexus also tosses in triple-beam LED headlights, navigation, blind-spot monitoring, a heated wood-rimmed steering wheel, and a SmartAccess card key. Powertrains are the same as in the standard IS F Sports. The IS 300 with rear-wheel drive uses a 2.0-liter turbocharged inline-four making 241 horsepower, while the all-wheel-drive IS 300 gets a 260-hp 3.5-liter V6. The IS 350 models, both FWD and AWD, have a more potent, 311-hp version of the naturally aspirated 3.5-liter six. Prices range from $46,225 to $52,010 (with destination fee). The 2020 IS F Sport Blackline Edition joins the recently announced NX 300 Black Line Edition in a darkened corner of the showroom, where the two models can argue about the spelling of their name.  

The revolutionary Bose suspension that could have been

The Bose name pops up on these pages every once in a while – usually, as you might expect, because some automaker or another has installed its audio systems in one or more of its models. But a few years back, the research-driven audiophiles at Bose developed a revolutionary adaptive suspension system that could have been a game-changer. Sadly, it wasn't. The Bose suspension system was a technological breakthrough. As you can see from the pair of Lexus LS sedans demonstrated (and the Porsche Cayman thrown in for good measure) in the two-minute video above from CNET, the system virtually eliminated body roll and smoothed out bumps in the road to near glass-like serenity. It could even jump over minor obstacles. Unfortunately, the system was too heavy and expensive to put into production, and the project was shelved. Instead, it was repackaged into a suspended driver's seat for heavy-duty, long-haul trucks and called the Bose Ride System. It's said to significantly reduce fatigue and back pain while encouraging driver alertness and wellness – which is all well and fine, but a far cry from what the suspension system could have meant for the automotive industry. Just think about that the next time you notice the Bose logo on the speaker grille in an upscale vehicle from the likes of Audi, FCA, GM, Mazda, or Nissan – all automakers that offer Bose audio systems, and which might have considered implementing the advanced suspension if only it were more practical for production. Latest Video: News Source: CNET via YouTube Lexus Technology Videos lexus ls cnet