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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2021 Lexus NX 300h F Sport Black Line adds flair and luggage

At the beginning of the year, Lexus introduced a Black Line Special Edition trim on the NX 300 F Sport, produced in a run of just 1,000 examples. In April, the Japanese luxury maker showed the GS 350 Black Line Special Edition that came with a pair of Zero Halliburton cases as a last hurrah for the GS line, the sedan even more exclusive with just 250 units made. The 2021 NX 300h F Sport is next to pick up the baton, earning F Sport upgrades and snagging a set of that Halliburton luggage, too. Three colors are available: the brand-new deep blue of Grecian Water and the familiar Ultra White and Obsidian. Unlike the NX Black Line shown earlier, the hybrid paints its black wheel arch liners in body color and omits the faux carbon fiber side graphic, and the 19-inch chrome wheels replaced by 18-inch rims in "dark sputter" finish. Inside, blue stitching on the seats, door panels, armrest, center console. and floor mats accents the black interior. The F Sport treatment includes headlights, a larger mesh grille to replace the standard spindle grille with horizontal slats, a tuned suspension and sharper body kit. Lexus has made normally optional features like park assist and the foot-operated tailgate standard for the Black Line. Under the skin, the 2.5-liter four-cylinder assisted by an electric motor sends its 194 horsepower to all four wheels. The Lexus Black Line Zero Halliburton luggage duo starts with Halliburton's Edge Lightweight Collection. The 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. Lexus will build 1,000 examples of the NX 300h Black Line Special Edition over the next 90 days, with availability as of now. Pricing starts at $47,835 after destination, $300 more than the standard top trim, the NX 300h Luxury AWD. Related Video:    

2018 Lexus LX 570 drops $5,000 in new 2-row trim

People love SUVs and crossovers, but not everyone uses them to haul a litter of children and a couple of pets. At this year's Los Angeles Auto Show, Lexus has debuted the two-row LX 570. The updated model ditches the third row, helping expand cargo capacity by 15 percent without the need to deal with removing the seats. The two-row model comes in a single mono-spec trim, dropping the base price to $86,175, which is $5,000 less than the three-row model. The mono-spec trim of the two-row LX means customers only have the choice of exterior and interior colors. Customers still get a full-leather interior, four-zone automatic climate control, power tailgate, roof rails, a moonroof and 20-inch wheels. Parking assist, blind-spot monitoring and rear cross-traffic alert are all standard. Cameras on the outside help show blind spots when parking or off-roading. The new model also comes with Lexus's Enform Safety Connect service for 10 years. Customers can call in case of an emergency anytime day or night. The new variant still comes with all of the Toyota Land Cruiser-sourced goodness as the standard LX 570. That means a 5.7-liter V8 making 383 horsepower and 403 pound-feet of torque, giving the Lexus a 7,000-pound tow rating. The body-on-frame SUV comes with full-time four-wheel drive and Lexus's Active Traction Control system and Multi-Terrain Select system to handle wheel slip on various road surfaces. Other off-road systems include crawl control and hill-start assist. The two-row 2018 Lexus LX 570 goes on sale next year. Related Video: