2005 Lexus Ls 430 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Drifting on a frozen lake with a studded Lexus looks like fun

Sometimes you come across a list of ingredients and you don't even need to know what's being made, you just know you need to be there when it's done. So if you saw a recipe for a Vimeo video that was one snow-covered frozen lake, one Lexus IS, four studded tires, two ice fisherman and one guy lounging on a couch, do you think you'd have any questions?
We didn't. The dish was cooked up by the Wide Open Drift Team and KSP Productions, and it's exactly what you'd think it is. Right down to the guy on the couch. We're glad we got to partake, and you can too in the video below.

Lexus LFA II could get TTV8 from LC500 endurance racer

We are thought to be three years away from the successor of the Lexus LFA arriving in showrooms. We are thought to be less than a month from the debut of a pre-production version of Lexus' coming supercar, which could take place at next month's Monterey Car Week. Persistent reports say Lexus is preparing two versions, one with a hybridized twin-turbo V8, one with a battery-electric powertrain; the former is thought to be the one on show in California in August, the latter not ready for primetime until around 2030. One of the many questions has been, "Where is that V8 coming from?" CarBuzz had its feelers out in Japan, picking up a report from Japan's Mag-X (translated) that Lexus will use the 5.0-liter TTV8 in the LC500 endurance racer for the super coupe being referred to as LFA II. This particular engine has been a specter, rumored for ages to make production but never seen. Way back in 2014, rumors that were already a year old posited a trio of engine options for the coupe still known as the LF-LC concept. Paramount among the powerplants was a twin-turbo 5.0-liter V8 with around 600 horsepower. The scuttlebutt continued even after the LC launched in 2016, we saw no truth of it on the street. Even when Lexus launched an endurance racing program with the LC500 in 2018, no one knew what was under the hood. It wasn't until a year later that the brand officially announced the TTV8 engine with a release that included one aim being "to complete the [Nurburgring 24-hour] race without any trouble by adopting a variety of new technologies, including a newly-developed V8 twin-turbo engine destined for use on future road cars such as sports cars." At the time, almost everyone expected the "sports cars" reference to indicate the coming of an LC F.  That could still be the case. But Mag-X says the racing engine will be used in the LFA II.