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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

'Next Lexus F' teased ahead of Detroit debut

We've got absolutely zero actual information from the automaker on what its "Next Lexus F" will be, other than what was just released today in this brief press release and lone teaser image, but our best guess is that it's the next-generation IS-F sedan. The timing would make sense, considering that the latest IS just hit the market earlier this year as a 2014 model.
Since we know so little, we'll just share some of the exuberant marketing speak contained in the press release for your reading pleasure:
Designed from the asphalt up, to strike at the heart, the newest Lexus F model will debut at the January 2014 North American International Auto Show in Detroit.

Lexus is sending its 2017 RC F GT3 to do battle in the US and Japan

Bare carbon fiber doesn't do much to tone down the swoopy, animal RC F GT3, does it? This is the latest tweak of the Lexus GT3 racer, which appeared in an earlier spec with the American team F Performance Racing. (Incidentally, the team changed its name to 3GT Racing recently to further differentiate itself from Lexus.) The latest RC F racer will compete in IMSA and Super GT racing. Lexus will field two cars in each series. Since GT3 and the Japanese GT300 cars share a spec, this RC F GT3 will race as an RC F GT300 in Japan with the LM Corsa team. On our side of the Pacific, the car will debut at the 24 Hours of Daytona on January 29th, and compete with the aforementioned 3GT Racing team in the GTD category of the IMSA Championship Series. Barring any unannounced changes, the 2,756-pound coupe will pack a front-mounted V8 derived from the production RC F's engine and tuned to deliver over 540 horsepower, depending on series regulations. It should be mentioned that in Japan, the car will race alongside its bigger brother, the LC 500 GT500 car, which we told you about last year. Related Video: Featured Gallery 2017 Lexus GAZOO Racing RC F GT3 Motorsports Lexus Coupe Racing Vehicles lexus rc f lexus rc f gt3