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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus GX 460 SUV gains technology on the road, and off of it

Lexus has updated its GX 460 SUV for 2020. The GX 460 is one of the longer-running SUV models on the market, as it was originally unveiled around a decade ago and it's still based on the sturdy Toyota Land Cruiser Prado, which is a touch more compact than the U.S. market Land Cruiser. The refresh gives the model some new touches to keep it in line with other current Lexus products, including a more contemporary spindle grille and new headlights, but it's restyled along the same moderate lines as the previous updates the GX 460 has received during its tenure. There are color and trim adjustments, including the addition of very red leather, but the powertrain remains the same: the 301-horsepower 4.6-liter V8 with 329 lb-ft or torque. But still, the ladder-frame GX 460 has off-road agility thanks to its Prado DNA, and those capabilities are now enhanced with a new Off-Road Package made available on the Luxury trim level. Cameras feed to multi-view and panoramic monitors to give the driver a better idea of the vehicle's surroundings off the beaten path, and Crawl Control and Multi-Terrain Select make it easier to handle the surfaces underneath the GX 460. Crawl Control keeps the vehicle progressing steadily in low range, also utilizing what Lexus calls "virtual" locking diffs. The GX 460's drivetrain comes with a Torsen limited slip differential, too. Multi-Terrain Select regulates wheelspin and can be automatically set to perform best in mud, sand, loose rocks or other driving surfaces. There's also downhill assist and hill-start assist as well as active traction control and vehicle stability control. As for on-road safety, Lexus has made its Safety System+ suite standard, and it comprises a Pre-Collision System together with pedestrian detection, lane departure alert, automatic high beam control and high-speed dynamic radar cruise control. Our test of the 2018 model lamented the lack of the latter in standard specification, but that matter has now been addressed. For on-road comfort, there's also the Kinetic Dynamic Suspension System, or KDSS, and an available adaptive variable suspension that has electronic control instead of just a fluid-based setup as in the KDSS. Any pricing adjustments have not yet been announced.

Lexus puts that vivid yellow LC500 concept into limited production

Back in August, Lexus crafted a vibrant yellow LC Inspiration Series concept car for the Pebble Beach Concours d'Elegance, complete with a lightly customized interior and carbon detailing. For the Chicago Auto Show this year, Lexus is bringing a limited edition production version with the same recipe. The Flare Yellow cars are offered in a series of 100 units, with an inscription on the carbon fiber door sill covers marking each car as part of the limited run. The semi-aniline seats have yellow stitching, like on the concept car, and the interior also has similar yellow door inserts. However, the 21-inch wheels were dark cross-spokes on the concept, and the production Inspiration Series wears a different, split five-spoke design in the same size. But it has same carbon fiber roof and grille insert as the concept car. As for the powertrain, it remains stock with a 5.0-liter naturally aspirated V8 producing 471 horsepower and coupled to a 10-speed automatic transmission. The 0-60 time is disclosed as 4.4 seconds. Lexus prices the Inspiration Series at $106,210 without destination fees (those are $1,025 for a typical LC). The 100 cars will be made available beginning in April. A stock LC500 starts from $92,300 plus destination. Related Video: