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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.

2020 Lexus RC F adds hardcore Track Edition and lots of carbon fiber

There's a shortage of high-performance naturally aspirated V8 engines in the United States these days. Fortunately, Lexus sees fit to keep its 5.0-liter V8 in production for the foreseeable future, updating it for 2020 and packaging it inside a revised RC F sports coupe. In its latest guise, the 5.0 spins out 472 horsepower and 395 pound-feet of torque, increases of 5 ponies and 6 lb-ft over the previous version. The RC F gets slightly revised styling for 2020 that includes minor updates to the headlights, taillights, and front and rear fascias. Underneath the skin, the coupe benefits from hollow half shafts, aluminum suspension bits, a lightened intake manifold, and a smaller air conditioning compressor all in a bid to save weight. Custom Michelin Pilot Sport 4S tires, a numerically higher rear axle ratio and the addition of a simple launch control system – press the brake, floor the gas, drop the brake – allows the 2020 RC F to hit 60 miles per hour in 4.2 seconds. 2020 Lexus RC F Track Edition View 30 Photos The biggest change for the RC F is the addition of a Track Edition for 2020. It's immediately recognizable by its massive carbon fiber rear wing and lower front spoiler. That fixed rear wing is lighter than the active spoiler of the standard RC F while simultaneously adding up to 58 more pounds of downforce and reducing drag. The hood, roof, rear-seat partition, and a bumper reinforcement are also made from carbon fiber. Other lightweighting bits include a titanium muffler and tailpipes, carbon ceramic brake rotors from Brembo, and 19-inch forged wheels from BBS. It all adds up to a 176-pound weight loss compared to the current RC F. Although the engine is unchanged from other 2020 RC F models, the weight reduction drops the 0-60 time down to 3.96 seconds. We don't yet have pricing for the 2020 RC F or the upgraded Track Edition, but Lexus says production will begin in the second quarter of 2019. Check out both versions of the 2020 RC F in our high-res image galleries above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.