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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

2019 Lexus ES revealed before Beijing debut

After revealing the grille of the 2019 Lexus ES last week, Lexus posted a single photo of the whole shebang this morning. Only two sentences accompanied the image: "The all-new ES springs from a reimagined luxury equation. Engaging design, athletic performance, and renowned refinement transform Lexus's most popular sedan." We could be forced to wait until the Beijing Motor Show reveal on April 25 for substantial info on that transformation, but based on what we already suspect, the coming ES has big britches to fill. This seventh-generation sedan will be the first to go global, opening up a sales beachhead in Europe for the first time. The ES will also replace the GS there, perhaps signaling a shift in European strategy for taking on the Germans — the rear-wheel-drive sports sedan couldn't compete, so perhaps the front-wheel-drive family sedan will do better by not making a frontal assault on the segment leaders. The GS' fate isn't clear in the U.S., either, with the model expected to either go away or take a hiatus while designers reboot it. Lexus promised "the unexpected" with the new ES, and rumors of AWD have accompanied the news of "a range of advanced gasoline and hybrid powertrains." Right now the ES offers two powertrains, one gas, one hybrid, a bit meager to call "a range." From what we can tell of of the image above and teaser video below, the ES gets a lot sharper in front and along its flanks, skinny headlights mixing it up with a severely creased shoulder line. Out back, the sloping rear end gets bolstered by new taillights and a prominent spoiler. Barring any more teases or leaks, we expect to know everything about the ES a week from now come Beijing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Lexus Luxury Sedan lexus es