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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lexus RX Luggage Test (2016-2022): How much cargo space?

This post has been updated from its original version to reflect new information provided by Lexus engineers. There's something seemingly funky going on with the Lexus RX spec sheet, or at least with the cargo capacity measuring method used to populate it with an official cubic-foot number. Basically, the specs say it has 16.0 cubic feet behind its raised back seat. That would be less than a Toyota C-HR, which is a notably cramped subcompact SUV. All you need are eyes to know something's fishy about that. Doing these luggage tests has revealed other car companies also report cargo capacity figures that sell their SUVs short relative competitors, but this is a new low, so to speak.  After a few back-and-forths with Lexus (and several months), plus a revealing glance at the extended length RX L's spec sheet, I came upon the answer: the 16.0 cubic-feet indicated is a measurement of the cargo floor to the cargo cover. The industry norm is cargo floor to the roof. Both numbers are provided for the RX L: 15.26 cubic-feet to the cargo cover and 23.03 to the roof. That's still not a lot for a midsize SUV, but assuming the regular RX is in the same numerical ballpark, it would make a lot more sense given how much stuff you can actually fit inside.  Speaking of which, let's see just how much stuff you can fit inside. It's definitely more than a C-HR. This is a wide, deep space. However, the current RX has a more radically raked roofline than its predecessors, which almost achieves a crossover coupe look. The result is less overall cargo space (and likely a less-than-stellar floor-to-ceiling cargo spec), but losing greenhouse usually effects versatility more. Basically, you can carry a comparable number of bags, but that 52-inch TV will be a tough get.  To begin, I left the cargo cover in place. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Fitting only the four biggest bags isn't great, but it's also the result of keeping the cargo cover in place (I do this to replicate a situation where you can't just leave it behind in your garage). It also pretty much confirms that 16.0-cubic-foot number.

This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video: