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Lexus thinks small with ultra-compact LF-SA concept

Lexus used the Geneva Motor Show to premiere its concept for a forward-thinking 2+2 urban vehicle, the LF-SA. The concept is small – Lexus says it's an "ultra-compact sub-B-segment" vehicle – and it is designed for maneuverability and agility on congested city streets. It also celebrates the 25th anniversary of the first Lexus, the LS400. The LF-SA has prominent wheel arches, the signature Lexus spindle grille and L-shaped headlights. Lexus calls the appearance "a Time in Design styling approach, in which perceptions of the vehicle change when it is viewed from different angles." It was penned in Toyota's European design studio. It's all capped with a striking paint color, called "Silver Stellar," that the automaker claims is meant to evoke space exploration. The inside has room for two, but it is biased toward the driver. The pedals and steering wheel are adjustable, and the passenger seat is slide adjustable to allow access to the rear. Perhaps the coolest feature is the infotainment system's hologram-style display. The LF-SA leaked last week, and the live shots from Geneva prove it's worth another look. Related Video: Lexus LF-SA World debut at the 2015 Geneva motor show European debut for the Lexus GS F and LF-C2 roadster concept The new Lexus LF-SA concept makes its world debut today at the 2015 Geneva motor show. Last year marked the 25th anniversary of the very first Lexus, the LS400 saloon. To celebrate this milestone, Lexus challenged ED2, its European design studio, to create a concept of an ultra-compact (sub-B-segment) urban 2+2 model. The LF-SA Concept explores unexpected territory for the brand in a powerful, emotional execution that illustrates Lexus's passion for up-coming design trends. The LF-SA Concept is also a driver-focused vehicle, reflecting Lexus's vision that in a future world where technology and virtual experiences are expected to hold more sway, the real driving experience could become the ultimate luxury. Taking that insight as inspiration, the new concept presents an audacious interpretation of Lexus's L-finesse design philosophy, while never losing sight of the requirement for driving pleasure – a quality that will always be a defining element of Lexus's progressive luxury.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2018 Lexus LX 570 drops $5,000 in new 2-row trim

People love SUVs and crossovers, but not everyone uses them to haul a litter of children and a couple of pets. At this year's Los Angeles Auto Show, Lexus has debuted the two-row LX 570. The updated model ditches the third row, helping expand cargo capacity by 15 percent without the need to deal with removing the seats. The two-row model comes in a single mono-spec trim, dropping the base price to $86,175, which is $5,000 less than the three-row model. The mono-spec trim of the two-row LX means customers only have the choice of exterior and interior colors. Customers still get a full-leather interior, four-zone automatic climate control, power tailgate, roof rails, a moonroof and 20-inch wheels. Parking assist, blind-spot monitoring and rear cross-traffic alert are all standard. Cameras on the outside help show blind spots when parking or off-roading. The new model also comes with Lexus's Enform Safety Connect service for 10 years. Customers can call in case of an emergency anytime day or night. The new variant still comes with all of the Toyota Land Cruiser-sourced goodness as the standard LX 570. That means a 5.7-liter V8 making 383 horsepower and 403 pound-feet of torque, giving the Lexus a 7,000-pound tow rating. The body-on-frame SUV comes with full-time four-wheel drive and Lexus's Active Traction Control system and Multi-Terrain Select system to handle wheel slip on various road surfaces. Other off-road systems include crawl control and hill-start assist. The two-row 2018 Lexus LX 570 goes on sale next year. Related Video: