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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Florida teen's crash almost ends his chance to grow into Florida Man

A Florida teen in a street race down a narrow residential street almost ended his budding career as Florida Man. As reported by CBS Miami and picked up by Carscoops, a homeowner's security camera captured two cars heading single file down a road in Golden Gates Estates in Naples, Florida. The road looks to be about a lane-and-a-half wide. The width then becomes a problem when both vehicles — a Lexus crossover and what appears to be a Ford Focus — turn around to race. For all the time the Lexus remains right-side-up, it's half on the grass. And this becomes a problem when the crossover swerves to avoid a mailbox, which residents have a habit of posting in the grass next to their streets that aren't made for racing. If we plug these variables into an equation: Crossover, teenager, racing, left wheels on the grass, swerve, culvert, elevated driveway, and Florida, what we get is a spectacular airborne flight and flip that slams the Lexus onto its roof. The two teens in the crossover were injured, but according to the driver's grandmother, the driver emerged with nothing worse than some broken ribs. The video is enlightening videographic testament to the safety of modern cars. And it shows that even Florida teens appear to have, like Florida Man, that special invincibility dust that allows them to escape incidents that would kill or at least severely maim residents of any other state.  Related Video:     Auto News Lexus Crossover Hatchback Luxury Police/Emergency Racing Vehicles Videos Florida Man

2020 Lexus RX350 and RX450h debut with refreshed styling and updated tech

The 2020 Lexus RX350 and 450h made their debuts late last night, refreshing the fourth-gen model that made its debut back in 2015. The luxury crossover gets a number of updates, with the changes mostly focused on styling, tech and safety. The new three-row model carries over, too, with the second row sporting a set of captain's chairs rather than a full bench. The 2020 RX is set to go on sale in the U.S. in late August 2019. The updated model doesn't look all that different than the 2019 model, especially from the profile. That said, the front and rear fascias have both been smoothed out, taking cues from the handsome LC coupe and LS sedan. All the lines look a bit more sleek, with thinner headlights and L-shaped blades in the taillights, again similar to the LC and LS. There's a sharp crease toward the bottom of the RX that carries across the grille, rocker panel and rear bumper. The grille itself gets a new mesh pattern. The interior is mostly unchanged, with changes mostly focused on comfort rather than design. Three-row models now have more adjustment in the back row, and the second row gets the aforementioned captain's chairs. The infotainment system gets a much-needed update. While the frustrating-at-best touchpad interface is still present, the RX now gets a touchscreen, hopefully improving one of our major complaints with the system. The RX also gets Apple CarPlay and Android Auto, something long missing from Toyota and Lexus vehicles. Voice control can be used through Lexus' own system or using Apple Siri or Google Assistant. There's also a new USB port and a phone holder to keep things in place. Underneath the skin, the 2020 RX gets a revised suspension setup and extra chassis stiffness, the latter thanks in part to new welds, high-strength adhesives and stiffer stabilizer bars. The RX has what Lexus calls Active Cornering Assist and a re-tuned stability control system to mitigate understeer mid-corner. The shocks, too, are revised to improve ride comfort and handling. Lexus says the suspension updates should improve steering feel, too. Finally, there's a few updates to the RX's safety systems. The crossover comes with the latest version Lexus Safety System +, a safety suite that includes features like pre-collision warning, adaptive cruise control, lane-keeping assist and traffic-sign recognition. The new headlights have Lexus' BladeScan Type Adaptive Headlight System, or AHS.