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Lexus Eco Challenge rewards schools for clean water, briquette press projects

Teams from one New Jersey high school and one Michigan middle school reversed the old adage by thinking locally and acting globally. And that strategy won them the grand prizes in the most recent edition of the Lexus Eco Challenge. The future is indeed bright. The Toyota luxury-vehicle division gave out a half-million dollars in this year's contest. One $30,000 grand prize was awarded to the Pinelands Eco Scienteers from Little Egg Harbor, NJ, which produced and distributed low-cost briquette presses to rural villages beset by deforestation. The other grand prize went to the E.T. Electrical Team from Byron Center West Middle School in Michigan. That middle-school group raised money to send water filters to Haiti, Kenya and the Philippines. Lexus also awarded eight $15,000 first-place awards, with the winners including high schools from California, Florida, Missouri and Pennsylvania as well as middle schools from Arizona, Michigan, North Carolina and Texas. A special shout out goes to Daniel Boone Area High School in Birdsboro, PA, where students created an educational and public-relations campaign to publicize algae-based biofuels. In all, Lexus has doled out more than $4 million in Eco Challenge awards in seven years. Check out Lexus's press release below. Students Get Dollars and Sense in Lexus Eco Challenge - $500,000 Awarded to Teams Who Learn About Environment and Community Empowerment Two Grand Prize Teams Earn $30,000 Eight $15,000 First Place Awards Given to Innovative High School and Middle School Teams Students Bring Ideas to a Larger Audience and Make a Positive Impact on the World TORRANCE, Calif., (Feb. 24, 2014) – It's a win, win situation! Communities become a better place, and students, teachers and schools have the chance to share $500,000 in scholarships and grants through the Lexus Eco Challenge. This year, the $30,000 Grand Prize winners are the Pinelands Eco Scienteers from Little Egg Harbor, New Jersey, and the E.T. Electrical Team from Byron Center, Michigan. The Lexus Eco Challenge is an educational program and contest that inspires and empowers young people to learn about the environment and take action to improve it. High school and middle school teams nationwide define an environmental issue that is important to them, develop an action plan to address the issue, implement the plan, and report on the results.

Lexus is killing off the slow-selling GS luxury sedan

You know that 2020 Lexus GS 350 F Sport Black Line Special Edition we told you about yesterday? As it turns out, it’ll be the last gasp for the midsize luxury sedan, as Lexus plans to cut the nameplate from its lineup. Lexus announced in Japan that it will discontinue the entire remaining GS lineup, including the 467-horsepower GS F performance sedan, after production there ends in August. It also follows the brandÂ’s decision last year to not offer the entry-level GS 300 in the U.S. for 2020. In a statement sent to Autoblog, Lexus said, “We are constantly evaluating model mixes throughout our lineup. In the declining sedan segment, GS family has represented a small amount of sales in the last few years.” Lexus first launched the GS in 1993 and last gave it full update for its fourth generation in 2012, designating it as the first model to get the signature, polarizing spindle grille. Rumors of its eventual demise have persisted for years, with Lexus sitting with a whopping six sedans and coupes at a time when all momentum is on the side of crossovers and SUVs. Last year, the GS represented just 4% of overall Lexus sales in the car segment. Through the first three months of 2020, Lexus sold just 624 GS sedans, a decline of more than 34% year over year. Full-year sales in 2019 were down a whopping 48.8%, at just 3,378. The model saw its best sales year in 2015, when it sold 23,117. The Black Line Special Edition, meanwhile, is limited to 200 examples and are available starting this summer. Pricing isnÂ’t yet available, but in Japan, where theyÂ’re calling it the “Eternal Touring” special edition and offering it in a blacked-out color scheme, Lexus is releasing it on June 1 starting at the equivalent of about $66,080. Related Video:

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.