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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus RZ 450e EV revealed, with sports car concept and more

Toyota just showed a huge number of concept cars as a preview of what it has planned for the future through 2030. Naturally, Lexus is a significant part of that, and it had its own group of vehicles to show including the production RZ 450e. Not only that, the company announced it would have a full line of electric cars with the goal of having all of its sales in North America, Europe and China be electric. By 2035, Lexus will only sell electric cars. Leading the lineup of future electric cars is the production RZ 450e. Unfortunately, no specifications were given. It looks very close to the LF-Z concept car from earlier this year, but with some of the more fiddly detailing cleaned up, and some of the character lines actually amplified. We wouldn't be surprised if it's closely related to the Toyota bZ4X under the metal. The other vehicles shown were concepts that likely preview future Lexus models. The showstopper is the Electrified Sport. It has exaggerated curves, an incredibly long nose and looks remarkable. Lexus said it should have some eye-catching performance, too. It's apparently inspired by the LFA, and should be able to reach the 60 mph mark in the low 2-second range. And speaking of range, the company estimated a range of around 435 miles, and power could potentially be supplied by solid-state batteries. The other two vehicles shown were a sedan and an SUV, simply called the Electrified Sedan and Electrified SUV. The sedan shares styling cues with the sports coupe, but naturally toned down a bit. The Electrified SUV looks like a boxier, larger version of the RZ. Proportionally, it looks like it may have three rows of seats, and it seems like it could be the next electric Lexus after the RZ. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Lexus UX now the most affordable Lexus

The 2019 Lexus UX subcompact crossover now has official pricing, and it makes it the most affordable Lexus model available. The standard, non-hybrid Lexus UX 200 starts at $33,025, and the hybrid Lexus UX 250h starts at $35,025. This means the base UX is roughly $4,000 cheaper than the next most affordable Lexus, the compact NX 300 crossover. Not only that, but the UX 200 undercuts some of the little crossover's main rivals such as the Mercedes-Benz GLA 250 and BMW X1. The former starts at $34,945, and the latter starts at $34,895. With the basic Lexus UX 200, you get a naturally aspirated 2.0-liter four-cylinder engine that's also found in the new Toyota Corolla hatchback. It makes 169 horsepower, 151 pound-feet of torque, and it goes solely to the front wheels via the same kind of CVT as the Corolla, complete with 10 selectable ratios and a special short-ratio gear for takeoff. If you want all-wheel-drive, you'll have to opt for the UX 250h hybrid. That model features 175 horsepower and a rear electric motor to provide power to the back wheels. Notably, both of these UX models are significantly down in power and torque compared with the aforementioned German rivals. The Mercedes GLA 250 makes 208 horsepower and 258 pound-feet of torque, and the BMW X1 makes 228 horsepower and 258 pound-feet of torque. Regardless of whether you pick the basic UX 200 or the UX 250h, you'll get at least a six-speaker sound system with a 7-inch infotainment screen. It also comes with Apple CarPlay, though Android Auto is not available. The UX models can be optioned with larger infotainment displays all the way up to a 10.25-inch example. All models also come standard with adaptive cruise control, lane-keep assist and forward collision prevention with pedestrian detection. The UX 200 will be the first on sale starting this December, and the UX 250h hybrid will become available the following month. Related Video: