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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

2021 Lexus IS makeover will reportedly include V8 model

Come next year, things may get interesting for the Lexus IS, a car that currently is not the first to jump to mind when one thinks of compact, rear-wheel-drive sports sedans. The IS is rumored to be getting a major makeover for 2021, the most notable element of which is said to be the arrival of a V8-powered version. Don't call it an IS F, however; the model instead will be known as the IS 500. None of the above is official — the source of the V8 rumor is an Instagram post from allcarsnews, as surfaced by thedrive.com. As has been previously reported, the IS is going in for a major makeover for 2021, one that this outlet characterizes as being less than a complete redesign. It will, however, bring revised sheetmetal mirroring the look of the Lexus LS as well as a new interior. While the current engine lineup is said to carry over, this report says it will be joined by the brand's naturally aspirated 5.0-liter V8. That engine powered the IS F, which was dropped after the 2014 model year, but in the 2021 car it, strangely, will be sold as the IS 500. That's the rumor, anyway. In the IS F, Toyota's 5.0-liter V8 made 416 horsepower and 371 lb-ft of torque. Currently, in the RC F coupe, it's putting out 472 horsepower and 395 lb-ft of torque. The IS 500 and its V8 would join an IS engine lineup that consists of a 2.0-liter turbo four with 241 horsepower and a 260-hp 3.5-liter V6 in the IS 300, plus a 311-hp 3.5-liter V6 in the IS 350. Today's sportiest variant is the IS 350 F-Sport Blackline Edition (pictured). If true, this could be a brief last hurrah for Toyota's 5.0L V8. Previous reports have claimed that by 2022, Toyota and Lexus plan to eliminate V8s from any vehicle costing less than $90k, and as part of that move, Toyota will drop its 5.7-liter truck engine as well. Related video:    

Toyota may put Mirai hydrogen fuel cell powertrain into a Lexus

Toyota is hoping to define the world of hydrogen fuel cell vehicles with its uniquely styled Mirai sedan in a fashion similar to the way the Prius pops into people's minds when they think of a hybrid. The Japanese automaker believes it can sell about 700 FCEVs worldwide in the first year alone and build rapidly from there to an estimated 3,000 sales in the US by 2017. Of course, not everyone is completely enamored with the Mirai's design. Toyota is rumored to have an alternative in the works to quell some of those naysayers, possibly taking flagship form with a new Lexus LS powered by fuel-cell tech. The LS FCEV could be unveiled by 2017 to sit at the very top of brand's lineup. According to an inside source speaking to the Australian website Motoring, the front end would feature larger air intakes to cool the electrical components. The fuel cell would reportedly be positioned under the front seat, and the hydrogen tanks would be located under and behind the rear seat. Somehow, Motoring claims that all of this might be lighter than the current LS600hL hybrid, to the tune about 440 pounds. The model is also claimed to offer a range of about 239 miles, just a bit shy of the Mirai's roughly 300 miles. Assuming this vehicle actually exists, the cost for buyers of this flagship would almost certainly ring up at more than the LS600hL's $120,440 base price. Autoblog has reached out to Toyota for any further info about this rumor, one way or the other. If we hear back, we'll update this story with the details. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: MotoringImage Credit: Toyota Green Rumormill Lexus Toyota Alternative Fuels Hybrid Luxury Sedan lexus ls toyota mirai rumor fcev Lexus LS600h