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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Junkyard Gem: 1997 Lexus LS 400

When Toyota introduced the Celsior to the world in 1989, followed shortly by Lexus LS 400-badged versions appearing in showrooms (as 1990 models) around the world, automotive-industry executives from Stuttgart to Yokohama broke out in the shaky sweats. Here was a designed-from-scratch (at the cost of over a billion bucks) luxury sedan with a six-bolt-main DOHC V8 engine, all manner of futuristic gadgetry, a super-quiet interior, intimidating build quality … and a sticker price 44% lower than that of the Mercedes-Benz 420SEL, 30% cheaper than the BMW 735i, 26% cheaper than the Audi V8, 12% cheaper than the Jaguar XJ6, and 8% cheaper than the Infiniti Q45. Sales were brisk, and the early LS 400s are finally starting to wear out in sufficient quantities that I see quite a few in the self-service wrecking yards I frequent. The second-generation LS was built for the 1995 through 2000 model years, and these machines have held together so well and depreciated so slowly that it's tough to find discarded examples (we saw the same process with the sturdy Toyota Cressida a decade or two earlier). Today's Junkyard Gem is one of those second-generation cars, now located in a Denver car graveyard. I admired the LS 400 so much that, about 10 years ago, I bought a '97 Coach Edition in Jade Green Metallic paint and (2018 LS 500 shown for scale). Because I am a hopeless car nerd, I had a Celsior grille and set of badges shipped over from Japan and installed them on my Lexus. When the 1997 Toyota Century — the first year with the ultra-smooth V12 engine — becomes import-legal in the United States next year, I plan to obtain one. My LS 400 has been extremely reliable and still hasn't reached the 150,000-mile mark, but I like to know that I can find junkyard parts for it if necessary. I went to visit this car because I was hoping to find a good set of factory wheels for my winter tires; the Blizzaks roll on some much-rashed ugly LS wheels at the moment. I passed on these Vision alloys, in part because there were only three on the car. The interior appears to have been thoroughly worn-out even before junkyard shoppers tore it apart. I don't know how many miles were on this car (because I'd have had to connect a battery to get the digital odometer to show me anything) but I'm guessing the final total would be impressive. The 1UZ-FE V8 displaces 4.0 liters and was rated at 260 horsepower.

2018 Lexus LX 570 drops $5,000 in new 2-row trim

People love SUVs and crossovers, but not everyone uses them to haul a litter of children and a couple of pets. At this year's Los Angeles Auto Show, Lexus has debuted the two-row LX 570. The updated model ditches the third row, helping expand cargo capacity by 15 percent without the need to deal with removing the seats. The two-row model comes in a single mono-spec trim, dropping the base price to $86,175, which is $5,000 less than the three-row model. The mono-spec trim of the two-row LX means customers only have the choice of exterior and interior colors. Customers still get a full-leather interior, four-zone automatic climate control, power tailgate, roof rails, a moonroof and 20-inch wheels. Parking assist, blind-spot monitoring and rear cross-traffic alert are all standard. Cameras on the outside help show blind spots when parking or off-roading. The new model also comes with Lexus's Enform Safety Connect service for 10 years. Customers can call in case of an emergency anytime day or night. The new variant still comes with all of the Toyota Land Cruiser-sourced goodness as the standard LX 570. That means a 5.7-liter V8 making 383 horsepower and 403 pound-feet of torque, giving the Lexus a 7,000-pound tow rating. The body-on-frame SUV comes with full-time four-wheel drive and Lexus's Active Traction Control system and Multi-Terrain Select system to handle wheel slip on various road surfaces. Other off-road systems include crawl control and hill-start assist. The two-row 2018 Lexus LX 570 goes on sale next year. Related Video: