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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

2020 Lexus RX350 and RX450h debut with refreshed styling and updated tech

The 2020 Lexus RX350 and 450h made their debuts late last night, refreshing the fourth-gen model that made its debut back in 2015. The luxury crossover gets a number of updates, with the changes mostly focused on styling, tech and safety. The new three-row model carries over, too, with the second row sporting a set of captain's chairs rather than a full bench. The 2020 RX is set to go on sale in the U.S. in late August 2019. The updated model doesn't look all that different than the 2019 model, especially from the profile. That said, the front and rear fascias have both been smoothed out, taking cues from the handsome LC coupe and LS sedan. All the lines look a bit more sleek, with thinner headlights and L-shaped blades in the taillights, again similar to the LC and LS. There's a sharp crease toward the bottom of the RX that carries across the grille, rocker panel and rear bumper. The grille itself gets a new mesh pattern. The interior is mostly unchanged, with changes mostly focused on comfort rather than design. Three-row models now have more adjustment in the back row, and the second row gets the aforementioned captain's chairs. The infotainment system gets a much-needed update. While the frustrating-at-best touchpad interface is still present, the RX now gets a touchscreen, hopefully improving one of our major complaints with the system. The RX also gets Apple CarPlay and Android Auto, something long missing from Toyota and Lexus vehicles. Voice control can be used through Lexus' own system or using Apple Siri or Google Assistant. There's also a new USB port and a phone holder to keep things in place. Underneath the skin, the 2020 RX gets a revised suspension setup and extra chassis stiffness, the latter thanks in part to new welds, high-strength adhesives and stiffer stabilizer bars. The RX has what Lexus calls Active Cornering Assist and a re-tuned stability control system to mitigate understeer mid-corner. The shocks, too, are revised to improve ride comfort and handling. Lexus says the suspension updates should improve steering feel, too. Finally, there's a few updates to the RX's safety systems. The crossover comes with the latest version Lexus Safety System +, a safety suite that includes features like pre-collision warning, adaptive cruise control, lane-keeping assist and traffic-sign recognition. The new headlights have Lexus' BladeScan Type Adaptive Headlight System, or AHS.

Japanese dealer petitioning Lexus for luxury van [w/poll]

Used to be that if you wanted a luxury automobile - especially one to be chauffeured around in - your choices were basically limited to a sedan. It could be bigger or smaller, more or less expensive, depending on your needs and budget, but it was always going to have four doors and a trunk. But these days the rich and famous are looking elsewhere for their commodious forms of pampering transportation. There are, of course, the crossovers and SUVs, which only seem to be getting bigger and more expensive thanks to the likes of the Mercedes-Benz G-Class, Range Rover L and upcoming Bentley sport-ute. But luxury vans are becoming the new big thing.
That's the point that one dealer in Japan is trying to make to Toyota. The dealership owner himself reasons that if he's going out on the town, he's likely to take his chauffeured Lexus LS. But if he's taking a few friends along, even the biggest sedan isn't going to cut it. So he takes a Toyota Alphard (pictured above, also known as the Vellfire), a JDM van that's even bigger than a Voxy/Noah or Sienna but hardly a high-end affair. That's why he's asking Lexus to make a luxury van.
The idea may seem a little far-fetched, but isn't without precedent. It didn't take much for Lexus to transform the Land Cruiser into the LX and thus create its first luxury SUV. And as Mercedes has shown with pimped-out versions of the Sprinter and now with the debut of the new V-Class in Geneva, there's clearly a market for it... in some countries, anyway. The only question in our minds is how long it's going to take other luxury automakers to catch on, because let's face it: the Chrysler Town & Country ain't gonna cut it for those used to be driven around in a Maybach.