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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Lexus LC Convertible might be revealed at the Goodwood Festival of Speed

Lexus reportedly has plans to reveal a Lexus LC Convertible at this year's Goodwood Festival of Speed. The news comes from a Roadshow report, citing multiple, anonymous Lexus sources. One is right to be skeptical, but an LC Convertible seems likely after seeing the concept revealed at the Detroit Auto Show at the beginning of the year. We liked what we saw back in January, and the "concept" looked nearly production ready. Lexus hinted a production version may be on the way, and it looks like we might see the delivery of that car in early July. The Goodwood Festival of Speed runs July 4-7. That concept car was missing a roof, but we imagine Lexus will be fitting a space-saving soft top for the production car. Space is limited in the LC500's small trunk, and a bulky hard top would just about kill it entirely. However, the gorgeous lines of the LC500 will most likely suffer from such a top — it's pretty much impossible to replicate the coupe's sweet lines and styling with a fabric top. The idea of an LC Convertible is sound, though. It makes sense for Lexus to take advantage of the beautiful and exotic design of the LC500 for more models, especially as BMW dives head first into this arena with multiple flavors of the 8 Series. As convertibles typically are, we'll expect this one to be more expensive and slower than the coupe. The LC500 starts at $93,325, including the $1,025 destination charge. Lexus says acceleration to 60 mph with the 5.0-liter V8 takes 4.4 seconds. We wouldn't be surprised to see a price tag arching over $100,000, and a couple tenths knocked off that 0-60 mph time with an inevitably heavier car. The Goodwood Festival of Speed is as good a place as any to reveal something like an LC Convertible. We'll be on the grounds in England when the time comes, so check back to see if Lexus decides to pull the covers off in a few weeks.

Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.