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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Tesla says Model 3 is best-selling midsize premium sedan in America

Auto sales figures are sort of fuzzy numbers, no matter how you slice them and no matter which manufacturer you're talking about. Unless you're specifically tracking vehicle registrations, automakers generally self-report the figures. So, you have to trust that they aren't doing anything too tricky. Plus, not every sale is equal, as some are logged as dealership loaners or demo models, some go to fleets (like to a rental car agency), and still others are, of course, bought by traditional customers looking for a new daily driver. With that preamble out of the way, when we saw a tweet from Tesla claiming that the all-electric Model 3 is the best-selling midsize premium sedan in America, our interest was piqued. According to Tesla, market share of the Model 3 has just surpassed the Mercedes-Benz C-Class, which had up until now led the Audi A4, BMW 3 Series, and Lexus IS as the best-selling sedan in its class. Note that the graph from Tesla below is, we think, specific to four-door models. So, is it true? Judging by the numbers we can find, including some from Bloomberg, which has a running chart to track Model 3 registrations, the answer is... probably. We don't know exactly how many Model 3 sedans Tesla is currently cranking out, but Bloomberg estimates production at about 2,560 units per week, and total sales for 2018 at 34,414. We know the number is increasing regularly, though, and Elon Musk has said most recently production sits around 500 units per day, which, on a seven-day cycle, would be 3,500 per week. We looked up Mercedes' sales figures for the month of May, 2018, and found that the German brand sold 5,419 C-Class models last month, for a total of 23,917 for the year (incidentally, that's down more than 30 percent from the year prior). While the bulk of those sales would surely be made up of sedans, it would also include a small percentage of coupes. Either way, it's likely that Tesla is currently producing and selling more Model 3s than Mercedes is C-Classes. Now, it's also worth considering if the C-Class is the only vehicle from Mercedes that directly competes with the Model 3. We'd guess customers may also cross-shop the CLA sedan with the Tesla, and if that's the case, you might decide it's worth adding in Mercedes' 2,527 CLA-Class sales last month and 9,622 so far for the year. The same argument could be made for certain versions of the BMW 2 and 4 Series.

Lexus RC F Coupe puts on a brave face for Detroit

With less than a week to go until the 2015 Lexus RC F makes its debut at the Detroit Auto Show, Lexus has given us a sneak peek at its upcoming performance coupe. Earlier this week, Autoblog was granted were the opportunity for an intimate studio photo shoot with the RC F outside of the bright lights and big crowds sure to surround the coupe at Cobo Hall next week.
Compared to the hybrid version of the all-new RC we saw at the Tokyo Motor Show last year, the RC F has noticeably more aggressive styling. The cartoonishly oversized Lexus spindle grille gets a mesh insert pattern and is flanked by massive intakes in the lower fascia. To make room for what is expected to be a bigger V8 engine, the hood sits higher and is vented, but like many details about the RC F, Lexus is keeping the engine's size and output under wraps (although we have a sneaking suspicion it'll have 460 horsepower).
A trio of 19-inch wheel options will be available (including a set that is hand-polished), and the side sills and rear fascia have been modified for F duty. The biggest styling change on the RC F, however, is the LFA-inspired active rear wing that rises at speeds above 50 miles per hour for improved traction and stability. Carrying over cues from the current IS F, the RC F features air outlets behind the front wheel openings and angle-stacked exhaust outlets at the rear of the car.