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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus dumps RC F Super GT in favor of stunning LC 500 racer

Japan's Super GT series remains a favorite at the Autoblog office, because like British Touring Cars and Germany's DTM, the cars look vaguely like the ones you can actually buy, and the racing is close and intense. And next year, Japan's wildest racing will include the Lexus LC 500. Toyota and Gazoo Racing are phasing out the old RC F – which will continue racing here in the US GT3 ranks since it's barely a year old – in favor of Lexus' bigger, cushier two-door coupe. The racer depends on a 2.0-liter, turbocharged four-cylinder – just like every other car in the GT500 ranks – but unlike the 5.0-liter V8 or a 3.5-liter hybrid V6 in the LC 500s folks could actually buy. But let's ignore the mechanicals, because look at this monstrous racer. The LC is already the best looking car to wear Lexus' polarizing design language, but the aggressive cuts, angles, and oddly shaped headlights look great when paired with a Super GT car's aerodynamic appendages. Monstrous, flared wheel arches, a mammoth rear wing, and side skirts big enough to serve drinks on are just a few of the aero improvements for the LC 500 racer. Then, there's the really cool stuff, like the exhaust exit in the passenger side door. All cars should have side-exit exhausts in the door. According to Toyota and Gazoo's Google Translated website, the new LC 500 Super GT500 will campaign in the 2017 season. We can't wait to see it hit the track. Related Video:

2021 Lexus LC 500 Convertible gets an $8K base price increase

When the 2021 Lexus LC 500 Convertible arrives in dealers this summer, it will carry a price tag starting at $102,025, including the $1,025 destination charge. That's $8,050 more than the base 2021 LC 500 Coupe.  As we learned when the droptop LC was revealed at the L.A. Auto Show last year, Lexus did more than simply saw off the roof. Engineers improved chassis rigidity by adding, reshaping and/or relocating structural braces, including the rear suspension brace tower. To counter this, weight is reduced at the rear by using a die-cast aluminum suspension brace, and a unique dampener is used to ensure comparable ride quality as the coupe. Unsprung weight at the front suspension was also reduced. In total, only 217 total pounds were added for the convertible over the 2019 LC 500 coupe. The new soft-top has four layers, and Lexus says its fabric was selected to make sure that it would stay tight and prevent wrinkling. Excellent sound insulation is promised, but Active Noise Control is also employed, whether the roof is raised or lowered, to further suppress noise. The roof is lowered in 15 seconds and raised in 16. A rigid tonneau cover is employed when the roof is lowered. Design changes for the convertible include a trunk lip that's been raised slightly and widened. The center brake light is integrated into it ͖ it's normally above the back window. The beltline and rear molding were also reshaped to suppress wind, while a transparent plastic wind deflector is integrated neatly behind the back seat. Should that not sufficiently keep the chill out, an available neck-level heater has been added to the seats similar to what you'd find in various Mercedes convertibles.  Other feature updates include the addition of Apple CarPlay, Android Auto and Amazon Alexa connectivity, but the LC's version of Remote Touch does not get the RX's touchscreen functionality.  Now, should you really be digging the Structural Blue paint job pictured here, along with the very Santorini-like complementary white interior, know that it's exclusive to the Inspiration Series. It'll be restricted to only 100 units and costs $18,800. Besides the unique paint and interior, the LC's other options are included along with a two-piece set of Zero Halliburton Pursuit Aluminum luggage designed specially for Lexus. Swank.