2014 Lexus Is 250c 2dr Convertible on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2013 Lexus ES earns five stars from NHTSA

The 2013 Lexus ES has earned a five-star crash rating from the National Highway Traffic Safety Administration. The 2013 ES 350 and ES 300h hybrid earned the highest ratings in each of the government's crash evaluations, including overall driver safety, frontal crashes and overall side impacts, save one. The sedan only achieved a four-star rating in the NHTSA rollover protection test, but that fault wasn't enough to keep the vehicle from earning a five-star designation overall.
The announcement doesn't mention the recent Consumer Reports claim that the ES comes with a faulty emergency trunk release that can be easily broken in a panic situation.
As you may recall, the 2013 ES 350 carries an MSRP of $36,100, plus an $895 destination fee and offers buyers a 268-horsepower 3.5-liter V6 good for 248 pound-feet of torque, as well. The ES 300h, meanwhile, stickers at $38,850 plus the same destination charge.

Lexus makes the LS more comfortable, smarter and even quieter for 2021

Lexus introduced an updated version of the LS, its flagship sedan, earlier in 2020, but it left out details about the American-spec model. As expected, it announced our version of the car will get several improvements for 2021. Now in its fifth generation, the LS receives an array of small but significant changes that come together to make the ride quieter and more comfortable. Engineers explained they revised the spring and damper rates, increased the diameter of the anti-roll bars, and added larger liquid-filled front and rear bushings for an even cushier rider.  Visual modifications are subtle, which is to say the LS remains not-so-subtle. Stylists tweaked the front bumper, made the spindle grille a little bit darker, and redesigned the headlights by getting rid of the Z-shaped look. Black trim replaces the chrome in the rear lights, and the color palette grows with a new shade called Iridium. Back for 2021, the F Sport package adds a sportier-looking front end with a specific grille, a body kit, and 20-inch alloy wheels. It also brings bigger brakes, and buyers can pay extra for a Dynamic Handling Package which bundles Variable Gear Ratio Steering, Active Rear Steering, and an Active Stabilizer Suspension. Inside, sedans equipped with the F Sport package get front seats that adjust pneumatically and electrically in 28 ways. Speaking of the interior, Lexus also added extra padding on the armrests, the seat cushions, and other touch points, plus revised springs and thicker cushioning for the front seats. Buyers who prefer being driven can order heated and massaging rear seats, plus a passenger-side seat that reclines at up to 48 degrees. Lexus made no major mechanical modifications to the LS 500, meaning power comes from a twin-turbocharged, 3.5-liter V6 which produces 416 horsepower and 442 pound-feet of torque. It spins the rear wheels via a 10-speed automatic transmission, and all-wheel drive is offered at an extra cost. Reaching 60 mph from a stop takes 4.6 seconds, which is impressive for a big, heavy sedan developed with a major focus on comfort. Motorists who want to keep their fuel budget in check can select the LS 500h, which offers a 354-horsepower hybrid powertrain that teams a naturally-aspirated 3.5-liter V6 set up to run on the Atkinson cycle with two electric motors connected to a lithium-ion battery.