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Lexus LQ flagship crossover due around 2022, so what of the LX?

When Lexus debuted the LF-1 Limitless crossover concept at the 2018 Detroit Auto Show, Lexus' U.S. general manager waited roughly six minutes to tell the world, as a way of hinting to HQ in Japan, "We have to build this vehicle." Car and Driver says the GM and his dealers will get their wish when the Lexus LQ crossover takes the top spot in the automaker's range in 2022. Underneath the "molten katana" design language that looks like an RX sent back from the future to kill an RX named Sarah Connor, we'll find the inner workings of the LS sedan, possibly including the luxury-specific TNGA-L rear- and all-wheel-drive platform. Engines could be ported straight from the LS stable for standard LQ models, meaning — for now — a 3.5-liter twin-turbo V6 with 416 horsepower and 442 pound-feet of torque, and a 3.5-liter V6 helped by two electric motors to produce a combined 354 hp. An LQ F or F Sport model could bolt up the impending twin-turbo V8 and cross the 600-hp mark. Numerous rumors over several years have clouded our view of what's planned for the pinnacle end of Lexus crossovers, though. In late 2018, whispers out of Japan claimed Lexus was working up a twin-turbo V8 with 660 horsepower for a production version of the LF-1 concept due to launch this year, with a milder V6-powered trim to make 424 hp. The V8 part came true, at least. Would an LQ cohabit with the LX as the luxury side of the flagship people-hauler coin? Or would they cohabit at all? Toyota insiders have said the next LX will turn into "an entirely different vehicle" and get far more luxurious, perhaps meaning the LX turns into the LQ. However, last October Lexus trademarked the LX 600 name, a Japanese magazine predicting a month later the next-gen LX would bow in 2021 on Toyota's truck-focused TNGA platform. And with the Toyota Land Cruiser going downmarket, jettisoning the LX would eliminate all those buyers looking for something big, luxurious, and conspicuously rugged.    Toyota has taken the time to trademark the LQ name in the U.S., Canada, France, and China, so dealer lots should clear up the mystery eventually. C/D thinks the entry-level LQ could start around $80,000, and since Lexus won't put its V8 into anything under $90,000, the top LQ trim could demand around $100,000. For comparison, the LS starts at $80,010 before destination, the LX at $86,480. Related Video:      

Production Lexus NX leaked in Jim Lentz presentation?

Before kicking off the Detroit Auto Show, the Society of Automotive Analysts had Toyota CEO Jim Lentz come on stage to say some words about the future of the auto industry, as well as what's coming for Toyota. While this type of information would normally stay off our radar, a video of his speech likely gives us our first look - albeit low-res - at the production version of the Lexus NX compact crossover.
In the video recorded by AmericaJR, Lentz refers to the turbocharged LF-NX Concept that was on display at the Tokyo Motor Show, but comparing this image to our gallery from Tokyo, there are clear differences between the two vehicles. These include the toned-down shape of the spindle grille, lower fascia crease and door mirrors as well as a headlight design that more closely resembles that of the 2014 IS sedan and the newly introduced RC coupe. From what we can see of the rest of this image, the NX should retain some of the LF-NX's angular side body creases. The vehicle you see above basically looks ready for production.
If this is in fact the NX, then reports of a Geneva debut for the luxury crossover seem even more accurate. The entire video is posted below, but the NX comes on screen around the 10:40 mark.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350