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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2022 Lexus IS 500 F Sport First Drive | A charismatic outlier

For 2022, the Lexus IS is getting a V8, the first time since the last IS F was built back in 2014. But instead of an uncompromisingly sporty successor to the IS F, Lexus has created something a little softer and more civilized, and given it a similarly watered-down name: IS 500 F Sport. And in our time with the sedan, it's an apt name, since it's not a real competitor for the M, AMG, RS and Blackwings of the world. But what it is isn't bad, either. It's a characterful sport sedan that makes for an interesting alternative to similarly softer and more civilized choices like the BMW M340i or Audi S4. It is hampered by some familiar Lexus problems, but it has enough to like that the right buyer can happily overlook the shortcomings. Before diving too deep into the driving impressions, let's go over what was done to create the 2022 Lexus IS 500 F Sport. The lynchpin is the 5.0-liter naturally aspirated V8. It's a unique feature for a class full of turbocharged four- and six-cylinder engines. It sends 472 horsepower and 395 pound-feet of torque to the rear through an eight-speed automatic transmission and a standard limited-slip differential. Lexus clocks the 0-60 time at 4.4 seconds, which is on par with the rear-drive M340i. Of course, the BMW has 90 fewer horsepower. It sits on a sport-tuned adaptive suspension and gets bigger brakes with better cooling, but that's about it for mechanical upgrades. It's all wrapped in a body that looks almost exactly like the IS 350 F Sport except for the quad exhaust, exclusive Enkei wheels and the power bulge that raises the hood by 2 inches. It's great for keeping a low profile, but nodding quietly to those in the know that, yes, this is the fast one. The interior also gets leather and faux suede upholstery, a thick F Sport steering wheel and other F-related trimmings. As with every Lexus so equipped, the IS 500's V8 is a true treat that makes up for whatever disadvantages it might have on paper with endless character in person. It's spectacularly smooth and demure most of the time, but when asked, it delivers a raucous intake growl and a just right amount of exhaust noise. And it does so without needing to have the artificial sound enhancer turned on (it's adjustable from nothing to 100% via a scroll wheel on the dash). It's eager to rev and will do so to a little past 7,000 rpm. Peak power lives up there, but it has enough mid-range grunt to keep it entertaining even when you're not making the most of every gear.

Lexus celebrates 10 years of F performance with special RC F, GS F

Ten years ago, Lexus launched its F performance brand in a big way with the V8-powered IS F. To celebrate its decade-long life so far, a pair of also-V8-powered Lexus F models, the RC F and GS F, will get special editions. Sadly, they don't get any performance upgrades over the normal models, but they are visually striking. Both cars are finished in a matte paint called Nebula Gray, which the company says makes these special Lexus models the only ones to receive factory matte paint besides the LFA. The wheels are painted in a gloss black, and the brake calipers are painted a bright blue to match the F brand's colors. The F badges on the outside of the car also get little blue lines around their edges. Inside, both cars go wonderfully overboard with blue highlights. They each get bright blue leather seats with gray accents, blue suede shift knobs, and window switch panels adorned with blue, silver, and black carbon fiber. Naturally, serial number plates also appear inside to denote which example the car is. The GS F, despite being a more sober looking sedan, has the wilder interior. The back seats get blue leather highlights to match the fronts, the dash is wrapped in blue suede, and more blue carbon fiber trim is fitted to the center console. These 10th-anniversary edition cars are extremely limited production. Only 240 of the RC F will be produced, a number chosen because there are 240 Lexus dealers in the U.S. Only 100 of the GS F will be sold. They'll be available to purchase this summer, but Lexus hasn't finalized pricing for the cars. Related Video: