2011 Lexus Is 250 Awd Luxury Plus Edition Sunroof Navigation Heated Cool Seats on 2040-cars

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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Hardcore Lexus RC F spied along with facelifted model

The Lexus LC F isn't the only high-performance Lexus spied testing. Another of our spy photographers caught a hardcore version of the RC F sports coupe out testing with its more mild-mannered sibling, the latter of which was trying to hide its mild facelift. Of the two cars, the RC F is the more interesting for a couple of reasons, and not just because it will be the faster of the two. First of all, it looks like this RC F will be significantly lighter than the current model. The weight savings will likely come mainly from new carbon fiber panels that include the bare carbon hood and roof panel. It's possible Lexus will have found some other areas to save weight, but these parts are all we can see at the moment. The other reason this RC F is grabbing our attention is the impossible-to-miss rear wing. Its tall supports, large size and bold end plates signal that this is more of a track car than just a fast road car. Whether it delivers track-car levels of downforce has yet to be seen. The fixed wing is also likely lighter than the power-retractable one on the regular RC F. Another performance upgrade we can see are the giant cross-drilled brakes. One of the big mysteries of this car is of course whether Lexus will have upgraded the powertrain to match the other upgrades. We're not getting our hopes up. Lexus only has two versions of the 5.0-liter V8 (that we know of): the RC F version that makes 467 horsepower, and the LC 500 version that makes 471 horsepower. We could see Lexus using the slightly hotter LC version, but likely nothing new. Part of what leads us to think that is the RC F GT Concept Lexus built for Pikes Peak a few years ago. That car got loads of light parts, a roll cage and a wide body kit, but it had just the same 467-horsepower V8 as any other RC F. View 15 Photos As for the other RC on display in these spy shots, it gives us a solid look at the coupe's upcoming midcycle refresh. Interestingly, it appears Lexus has abandoned the split lights that had the Nike "Swoosh" style running lights. Now everything is integrated into single units. The outboard grilles now have more prominent strakes in them, and there's now a small grille or air inlet at the base of the main grille. Around at the back, there are almost no changes that we can see through the camouflage. Only a possible extension of the diffuser between the rear reflectors is all that shows through.