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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

2021 Lexus LC 500 Convertible is much more than just coupe minus roof

LOS ANGELES — Usually when a convertible version of an existing car is introduced, the reveal story generally goes something like, "It's the same, but the roof has been removed, it goes down in XX seconds, there's less structural rigidity and it weighs XXX more pounds. That's it, carry on." With the 2021 Lexus LC 500 Convertible, there was actually a surprising amount done to create the drop-top version and make sure it's as compelling as its existing coupe sibling. But before we get to that, make sure to take a moment to admire how pretty the LC 500 Convertible is. Or, perhaps, a second moment. The car you see here is painted Structural Blue and features a stunning Santorini-esque white-and-blue interior. That this combo will be limited to a mere 100 units as a special-edition Inspiration Series is an absolute crime. My goodness it's beautiful. OK, the Convertible transformation. Lexus improved chassis rigidity by adding, reshaping and/or relocating structural braces, including the rear suspension brace tower. To counter this, weight is reduced at the rear by using a die-cast aluminum suspension brace, and a unique dampener used to ensure comparable ride quality as the coupe. Unsprung weight at the front suspension was also reduced. In total, only 217 total pounds were added for the convertible over the 2019 LC 500 coupe. The new soft-top has four layers, and Lexus says its fabric was selected to make sure that it would stay tight and prevent wrinkling. Excellent sound insulation is promised, but Active Noise Control is also employed, whether the roof is raised or lowered, to further suppress noise. The roof is lowered in 15 seconds and raised in 16. A rigid tonneau cover is employed when the roof is lowered. Design changes for the convertible include a trunk lip that's been raised slightly and widened. The center brake light is integrated into it ­– it's normally above the back window. The beltline and rear molding were also reshaped to suppress wind, while a transparent plastic wind deflector is integrated neatly behind the back seat. 2021_Lexus_LC_500_Convertible_07 View 13 Photos Like various Mercedes and BMW convertibles, a neck-level heater is added for the front seats. They are integrated into the LC's existing "Climate Concierge" that automatically activates the heater or air conditioner, seat heating or ventilation, and the heated steering wheel. It'll also automatically blow warm or cold air onto the driver's hands when on the steering wheel.

Genesis wins J.D. Power Tech Experience Study for third straight time

The results are out for the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study, which "focuses on the user experience with advanced vehicle technology as it first comes to market and is an early measure of problems encountered by vehicle owners." Its measurement metric is problems per 100 vehicles (PP100), same as with the J.D. Power Initial Quality Study (IQS). The takeaway this year isn't that owners aren't using advanced technologies, as was the case with the 2022 study, or that they're having more problems with them overall. It's that owners of battery-electric vehicles are having more problems with advanced tech than owners of ICE-powered vehicles. According to the study, 17 of 21 features that can be had on both propulsion types — such as remote parking assistance and gesture controls — get lower satisfaction ratings by owners of BEVs, in some cases nearly 20 PP100.  The survey organization says this tracks with what its found in the IQS, where total vehicle problems were "46% higher among BEVs (excluding Tesla) than ICE vehicles and satisfaction is lower among owners of BEVs across nine of 10 APEAL categories than among owners of ICE vehicles." Findings regarding biometric measurements are among those that go against the overall study findings. Whether a fingerprint reader or an eye tracker, car owners in general said "they do not consider them to be useful." In terms of ease-of-use and satisfaction, plug-and-charge capability on EVs gets good marks. This allows EV owners to plug into a public charger and have payment taken care of automatically; the vehicle communicates with any charging station compatible with an automaker's plug-and-play system, so the vehicle can automatically submit a bill for the charging session to a central owner account with no further action needed at the station. Survey respondents noted a mere 6 PP100 and an 88.9% satisfaction.    Among manufacturers, repeat winners took the top prizes. Genesis earned the highest rank for innovation overall and among premium brands for the third straight year. Hyundai not only won the tech innovation banner for mass market brands for the fourth straight year, ahead of Kia, GMC, Ram and Subaru, Hyundai finished in second in the overall standings. On that overall chart, the top five are Genesis, Hyundai, Cadillac, Lexus and BMW. On the premium chart, Genesis is followed by Cadillac, Lexus, BMW and Mercedes-Benz in the top five. It wasn't close from the first to the rest, though.