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Lexus gets top brand marks from Consumer Reports; Ford, Jeep hit hard

Consumer Reports has released its 2014 Car Brand Report Cards, with Lexus again reigning at the top and doing so with the same industry-topping score of 79 that it registered in last year's Report Cards. This year, the institute credited its lineup for being "usually quiet, comfortable, and fuel-efficient," noting it's the only brand on the list "to achieve an excellent average overall reliability score." The Car Brand Report Cars list is meant to rank the best all-around vehicles based on CR testing and reliability results tallied by subscribers it surveyed. Each brand included must have sufficient test and reliability data for at least three models, a standard which left out 11 marques including Fiat, Jaguar, Land Rover and Porsche.
This 2014 Brand Report Cars edition is the first of a new format in which sub-brands have been broken out from their parent brands, with Acura using this year to move up the leaderboard into second place with a score of 75 for its "reliable, well-finished and somewhat sporty models." The top three was rounded out by Audi, climbing from eighth to third by scoring a 74 for "well-crafted interiors, nice handling and good gas mileage." Audi scored highest in the road-test portion, its improved reliability aiding its rise. The top nine was completed by Subaru, Toyota, Mazda, Honda, Infiniti and Mercedes-Benz.
Ford and Jeep weighed in at the other end of the rankings, Jeep taking the lowest overall score in the road tests and hampered by "a mix of spotty reliability." Ford was sunk by reliability issues with its MyFord Touch infotainment system which consumers found troublesome enough to negate its cars earning "solid test scores" for being "very nice to drive." Perhaps the rumored switch from Microsoft to Blackberry's QNX for the next generation SYNC will help them out. Cadillac's score also took a hit for infotainment reasons after it was the leading US brand last year, the CUE system in the XTS dragging Cadillac to the bottom of all General Motors brands.

2019 Lexus ES350 F Sport Drivers' Notes | Some F, more luxury

The 2019 Lexus ES 350 is a big step in the right direction for the Camry-sized sedan. It looks eons better than the last ES, and it has the Lexus ride and luxury to back it up. Lexus redesigned the mid-size sedan for the 2019 model year, putting it on Toyota’s TNGA platform. ItÂ’s a good place to be, as every new Toyota that has come out on this architecture is more dynamic and comfortable than the last. Lexus even went so far as to add optional adaptive shocks to the equation, which stiffens up the ride in Sport mode. Our first tester was this gorgeous, blue F Sport model, which is comparable to the one West Coast Editor James Riswick drove last year. Consumer Editor Jeremy Korzeniewski tested an ES 350 with Lexus' top Ultra Luxury package. Our blue test car came with the aforementioned adaptive suspension, but the F Sport also gains 19-inch wheels and trim-exclusive sport seats. A Sport+ driving mode is added with the adaptive suspension, as well, joining the existing Sport, Normal and Eco modes. Without options, the ES 350 F Sport is a $45,160 car. All our tester's extras brought the final price to $54,450. The most expensive addition was the Mark Levinson audio system, combined with navigation for a hefty $2,900. Blind-spot monitoring with rear cross-traffic alert costs $1,065; triple-beam LED headlights are $1,515, and the adaptive suspension is $750. A swath of unnecessary accessories balloon the price even higher, but itÂ’s still cheaper than many of the German sedans. A generously equipped car could come in right around $50,000 if youÂ’re willing to compromise on a few amenities. Editor-in-Chief Greg Migliore: IÂ’m going to zero-in on the infotainment system's touchpad, which sits to the right of the driver. ItÂ’s tricky to use, especially while driving. To be fair, I didnÂ’t spend a ton of time in this otherwise enjoyable ES 350 F Sport, but tuning the radio and toggling through the different sources (FM, XM, etc.) shouldnÂ’t require all that much education. There are redundant controls for some of the functionality, but this still isn't great. You can do a lot of things with this touchpad -- flick, zoom, scroll -- itÂ’s good in theory. But in practice, I find it annoying, and in traffic it can be distracting. There are simpler solutions that are better. Toyota has plenty of good tech hardware. The next day I drove an Avalon hybrid and had no issues with the touchscreen-operated infotainment. There was almost no adjustment period.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.