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Lexus F label to become even more performance oriented

Lexus has plans to take its F performance label to even greater heights, according to officials. That's one of the key reasons the IS 500 F Sport Performance wasn't a full-blown IS F, Lexus executives said. Speaking before a gathering of Lexus enthusiasts at the IS 500 Launch Edition's, uh, launch at Sebring Raceway, group vice president and general manager of the Lexus division Andrew Gilleland reaffirmed that the IS 500 F Sport Performance is the first in a line of high-performance but sub-F cars (at 5:11 in the video below). "There will definitely be more vehicles. There's a lot more coming where this came from," Gilleland said, eliciting cheers from the gathered crowd of enthusiasts. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gilleland then pointed at Lexus product planner Cooper Erickson and told the fans, many of whom had brought their own tuned F cars to the event, "If you want to see more of this," gesturing to the IS 500, "Go bug the s--t out of him." Erickson himself then took to the stage and discussed how the IS 500 came to be and the future of the F designation (at 6:17 in the video). First, he acknowledged that sedan sales are challenging. He also described the 2021 IS's chassis as a combination of the GS and RC platforms, which grew the track 1.4 inches wider. "If it's part GS and part RC, then why can't we drop a big-ass V8 in it?" Erickson wanted to know. "Nobody's doing that. But, we can," Erickson continued, "Because we do an amazing job with our hybrid products. So from a CAFE, greenhouse gas and emissions standpoint, we can manage having a V8 in a car like this when nobody else can." However, it still required approval from the mothership in Toyota City. So during an event at Pebble Beach, Erickson told Lexus chief engineer Koji Sato that he wanted to bring back the IS F. "Let's put the V8 in it, Let's do an IS F," he told Sato. At first, Sato's reply seemed like a no. "We have new plans for F," he explained. "F will be higher. Only Akio [Toyoda] can approve F [cars]." The CEO is known for being one of the few carmaker heads that actually moonlights as a racing driver. Erickson said that even if the IS F was off the table, he still wanted a V8-powered IS. "So what if we call it IS 500 F Sport? Who can approve that?" Sato's reply: "Cooper-san, I can approve that." Apparently the rest is history. This content is hosted by a third party.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Why the Lexus GS death rumors aren't surprising

For months, rumors have persisted that the Lexus GS is dying, to be replaced in the lineup by the ever-growing ES. After spending some time with one, we can't really figure out why it hasn't happened sooner. For a long time, the smaller, less expensive, more efficient front-wheel-drive Lexus ES has been growing in size and dominating the rear-wheel-drive GS in sales. As customers move from sedans into crossovers, Lexus' five-car lineup of the CT, IS, ES, GS, and LS is looking a bit too crowded. We shouldn't lament the loss of another rear-wheel-drive sedan. Lexus customers sure as hell haven't. There are better options available. Outside of the GS F, the Lexus GS isn't a car that encourages you to drive in a way that would take advantage of a rear-wheel setup. In the rain and the snow, the front-wheel drive ES is likely to be a more stable and sure-footed car. If you want power, the less expensive ES 350 actually has a more powerful engine than the base GS 200t. It's nearly a second quicker to 60 mph as well. Stepping up to a GS 350 puts a nearly $12,000 divide between the ES and the GS. Yes, you can get the GS with all-wheel drive, but how many people well and truly need it? Size-wise, the ES is nearly identical to the GS, with the ES being longer but narrower by just over an inch in either direction. Being front-wheel drive, the ES has better rear packaging, meaning a roomier rear seat. The GS does beat the ES on cargo capacity, but on nearly every other measurement the ES is roughly identical or better. Another editor noticed the exact same thing when the current ES debuted nearly four years ago. That goes for pre- and post-refresh models. The ES isn't quite as handsome as the GS (as long as you ignore the spindle situation up front). From some angles, the ES looks like nothing more than the tarted up Toyota Avalon it is. From behind the wheel, the GS fails to convey any sense of excitement or occasion. It's simply a shoulder shrug of a car. When competition like the BMW 5 Series or Mercedes-Benz E-Class offer both refinement and a decent infusion of fun, it's hard to make a case for the Lexus. The ES isn't any better, but with a base price of $39,895 it's a far more reasonable proposition than a $47,305 GS. Our test car was starting to show its age, as the competition has long sailed by when it comes to noise, vibration, and harshness. Lexus quiet this GS 200t was not. All that said, it seems that customers have already spoken.