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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Lexus RC F GT3 Racing Concept is green-flag ready

Lexus is hardly the first brand that comes to mind when comes to motorsports. In fact, it's not even the first Japanese brand. But Toyota's premium marque is showing new signs of understanding that it will need to at least pay racing further lip service if it wants to be viewed as a more emotionally connected brand with the wherewithal to challenge the Germans on every level.
Lexus has already made it clear it wants to race its RC F coupe, and at least philosophically, the new model certainly strikes us as a more appropriate racecar conversion than the SC 430 that preceded it. This just-unveiled RC F GT3 Racing Concept looks properly menacing sitting on the carpet at the Geneva Motor Show, and it while it's officially labeled as a concept, it's a model Lexus promises will be made available to racing teams in 2015.
Designed run in Group GT3 events, this 2,756-pound coupe has a front-mounted V8 derived from the production RC F tuned to deliver over 540 horsepower. Lexus' plan is to commit to a season's worth of testing this year before building them to order, and we expect to see them in the Japan's Super GT and Super Taikyu Endurance series, along with endurance events like the 24 hours of Nürburgring.

Lexus LX J201 concept is part SUV, part 550-horsepower rally car

Lexus transformed the LX, its biggest SUV, into a supercharged off-roader that sends chills down the Ford F-150 Raptor's spine. Although it's only a concept, it will attempt to tame the desert during the 2020 Rebelle Rally. Based on the venerable Toyota Land Cruiser, the LX is a formidable off-roader even without any modifications. Many examples nonetheless end up decked out with aftermarket parts, and it's these go-anywhere rigs that inspired Lexus to create the J201. Its name comes from URJ201, which is the current LX's internal designation. Stylists started by chipping several slats off the SUV's sizeable spindle-shaped grille to accommodate a winch and a light bar that's safely tucked behind a protective cover. Other aftermarket parts installed on the J201 include a snorkel, a roof rack, running boards, and a metal rear bumper with a pair of swing-out racks that carry extra fuel and a spare tire. Users can access cargo stored on the roof via a ladder installed out back. When the going gets tough, off-roaders can count on skid plates, a lifted suspension, 17-inch wheels, and 33-inch General Grabber X3 tires to help them soldier on. There's also an onboard air compressor, which lets drivers fill up the tires (after crossing sand dunes, for example) even if they're nowhere near a power outlet.  Lexus pegs the J201's output at 550 horsepower and 550 pound-feet of torque thanks in part to a Magnusson supercharger, but it stopped short of revealing technical specifications. It might have added forced induction to the stock LX 570's 5.7-liter V8, which effortlessly delivers 383 horsepower and 403 pound-feet of torque in its standard configuration, or it might have replaced the eight-cylinder with another engine from its arsenal. Regardless, an automatic transmission channels the cavalry to the four wheels via upgraded differentials. It doesn't sound like the J201 will ever see the light that awaits at the end of a production line. It's based on a model that sells in extremely limited numbers (4,718 units found a home in 2019), and that's nearing the end of its lifecycle. This concept is not destined to spend the next few decades in a warehouse, however. Rachelle Croft and Taylor Pawley will enter the J201 in the 2020 edition of the Rebelle Rally, which starts this Thursday, October 8. Open exclusively to women, the event will take competitors through 2,000 miles of grueling terrain in California and Nevada. Related Video: