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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2020 Lexus RC F adds hardcore Track Edition and lots of carbon fiber

There's a shortage of high-performance naturally aspirated V8 engines in the United States these days. Fortunately, Lexus sees fit to keep its 5.0-liter V8 in production for the foreseeable future, updating it for 2020 and packaging it inside a revised RC F sports coupe. In its latest guise, the 5.0 spins out 472 horsepower and 395 pound-feet of torque, increases of 5 ponies and 6 lb-ft over the previous version. The RC F gets slightly revised styling for 2020 that includes minor updates to the headlights, taillights, and front and rear fascias. Underneath the skin, the coupe benefits from hollow half shafts, aluminum suspension bits, a lightened intake manifold, and a smaller air conditioning compressor all in a bid to save weight. Custom Michelin Pilot Sport 4S tires, a numerically higher rear axle ratio and the addition of a simple launch control system – press the brake, floor the gas, drop the brake – allows the 2020 RC F to hit 60 miles per hour in 4.2 seconds. 2020 Lexus RC F Track Edition View 30 Photos The biggest change for the RC F is the addition of a Track Edition for 2020. It's immediately recognizable by its massive carbon fiber rear wing and lower front spoiler. That fixed rear wing is lighter than the active spoiler of the standard RC F while simultaneously adding up to 58 more pounds of downforce and reducing drag. The hood, roof, rear-seat partition, and a bumper reinforcement are also made from carbon fiber. Other lightweighting bits include a titanium muffler and tailpipes, carbon ceramic brake rotors from Brembo, and 19-inch forged wheels from BBS. It all adds up to a 176-pound weight loss compared to the current RC F. Although the engine is unchanged from other 2020 RC F models, the weight reduction drops the 0-60 time down to 3.96 seconds. We don't yet have pricing for the 2020 RC F or the upgraded Track Edition, but Lexus says production will begin in the second quarter of 2019. Check out both versions of the 2020 RC F in our high-res image galleries above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus to reveal new concept in Geneva

When Lexus rolls in to the Geneva Motor Show this year, it will have some exciting metal to show off to the Old World crowds. Both the GS F performance sedan and the LF-C2 concept will be marking their European debuts at the Swiss expo. But it will have a new concept to showcase, as well. Just what form that concept will take is anyone's guess at this point, and Lexus isn't saying. The Japanese luxury marque's lineup consists primarily of sedans and crossovers, with the RC coupe and CT hybrid hatchback thrown in for good measure. The likelihood is that we'll be looking at either a new compact model or a large crossover, but that's all up in the air at the moment. Recent show cars from Toyota's upscale brand have included the RC F GT3 racer, the aforementioned LF-C2 convertible, the LF-LC sports coupe and the LF-NX concept that previewed the new NX compact crossover. Watch this space for more. Related Video: 03 Feb 2015 LEXUS AT THE 2015 GENEVA MOTOR SHOW • European Premiere of the new Lexus F-performance model, the 477PS GS F • European Premiere of the LF-C2 concept • World Premiere of a new Lexus concept Brussels, Belgium - The 2015 Geneva Motor Show will host a European introduction of the recent addition to the Lexus high-performance F-brand, the new GS F. World Premiered at this year's Detroit MS, the GS F is a refined four-door coupe with the speed and agility of a premium sports car. Equipped with a normally-aspirated 5.0l V8 engine, the GS F produces maximum power of 477PS and maximum torque of 530Nm. The GS F is the first Lexus to include the new comprehensive Lexus Safety System +. World Premiered at 2014 Los Angeles Motor Show, the LF-C2 concept will also have its European Premiere at this year's Geneva MS. The concept is a design study in the form of a 2+2 roadster that explores key styling themes involved in the Lexus brand's future, bolder styling direction. The LF-C2 is a luxury Grand Touring concept inspired by Lexus' passion for driving. Its open-air design derives from a pure sports coupe idea. Finally, during the Lexus press conference, a new Lexus concept will have its World Premiere. The Lexus Press Conference will take place on March 3, at 12:30 at the Lexus stand (number 4211) in Hall 4.