2008 Lexus Is on 2040-cars

Auto blog

Lexus GS F coming in 2016 with 500 hp

The Lexus GS F has been one of those cars that's been rumored and whispered about for years, but has never come to fruition. The last time we spoke of the Lexus-badged BMW M5-killer was in a crop of spy photos, posted one year ago yesterday. So what's behind this latest rekindled round of rumors?
Well, according to Autocar, sources have claimed that the GS F will hit markets in 2016, and that it will make use of a more potent version of the Lexus RC F's 5.0-liter V8 that will sing to the tune of 500 horsepower and 400 pound-feet of torque. An eight-speed automatic transmission from ZF will be included, as will a Torsen limited-slip diff. Taken as a whole, the executive sedan should get to 60 in the mid-four-second range and accelerate to a top speed of 170 miles per hour.
Prices in the UK will start at 80,000 pounds ($130,000 at today's rates, but as we know, translating British prices to American prices is an inexact science), and right away, we run into a big issue.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350