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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video:

Lexus LS sedan will be quieter, more comfortable and smarter

Lexus made numerous updates to the LS in a bid to turn it into an even more comfortable cruiser. Unveiled online, the redesigned model gains a quieter cabin, new driving aids, and a handful of minor styling tweaks. Engineers turned their attention to parts of the fifth-generation LS that a majority of owners never think about in order to achieve a ride that's markedly quieter and smoother. They notably fitted a new solenoid to the adaptive suspension that reduces damping force, redesigned the motor mounts to prevent mechanical vibrations from entering the cabin, and changed the stiffness of the run-flat tires as well as the rigidity of the stabilizer bars. These changes come together to cement the sedan's positioning as the cushiest model in its category. Deeper stitch points and seat pads made with low-resilience urethane further enhance comfort, according to Lexus, but the biggest upgrades found inside are technology-related. The LS receives a digital rear-view mirror as well as a 12.3-inch touchscreen compatible with Android Auto and Apple CarPlay. Users can also control the display screen and audio functions using their phone once they've paired it to the infotainment system. LS buyers in select markets will be able to order the company's Teammate technology. It's a semi-automated suite of driving aids that bundles lane-keeping assist and adaptive cruise control while allowing the car to change lanes and pass slower vehicles. It does not turn the LS into an autonomous car; it merely helps motorists when driving becomes tedious. The system can only be used when the right conditions are met, and Lexus hasn't announced plans to offer it in the United States. The latest generation of park assist technology is available, too. The visual changes are relatively subtle. Up front, stylists redesigned the lights and gave the bumper a new look. Out back, eagle-eyed car spotters will notice the lights and the lower bumper have been slightly revised. It's the same story inside, where the most noteworthy change is the addition of the aforementioned touchscreen. Lexus expanded the color palette with a shade of silver named Gin-ei Luster that stands out with a smooth, mirror-like finish.