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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus RX gets Top Safety Pick award from IIHS

Lexus’ newly refreshed 2020 RX crossover has received a Top Safety Pick award from the Insurance Institute for Highway Safety. And as with many vehicles that pass IIHSÂ’s increasingly tough muster these days, thereÂ’s a caveat: It applies only to versions equipped with certain headlights. That metric was also what caused the RX to narrowly miss out on notching a Top Safety Pick+ designation, the highest possible. IIHS rated the base headlights and one of the premium headlight options — both static LED projectors — as acceptable, but it gave a poor rating to the available curve-adaptive LED headlamps, saying they created too much glare. Elsewhere, the RX aced crash testing, earning good ratings across the board. IIHS says this was the first time it put the luxury crossover through its passenger-side small overlap crash test, noting that Lexus made changes to the bumper and front-end structure to improve protection for front-seat passengers. It also gave a superior rating to the RXÂ’s vehicle-to-vehicle front crash prevention system, which avoided collisions in track tests at both 12 and 25 mph. Both the RX350 and 450h hybrid version received light refreshes for 2020, including the latest version of Lexus Safety System +. It includes new features such as daytime bicyclist detection and low-light pedestrian detection, adding to the existing pre-collision warning and adaptive cruise control. This is the fourth IIHS safety award for the brand in 2019, following Top Safety Pick+ awards for the ES, UX and NX.

Driving the 2024 Lexus GX and Land Rover Defender 130 | Autoblog Podcast #818

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. We kick off the week by reviewing cars we've been driving, including the new Lexus GX, Land Rover Defender 130 Outbound, Jaguar F-Pace, Hyundai Kona and our long-term Subaru WRX. Next, we break down the best wagons of the 21st century, before discussing the Audi Sport RS6 GT. Finally, we discuss a bit of the 2024 Chicago Auto Show. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #818 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2024 Lexus GX 2024 Land Rover Defender 130 2024 Jaguar F-Pace 2024 Hyundai Kona Long-term 2023 Subaru WRX Audi reveals the ultra-limited 2025 RS 6 GT 2024 Chicago Auto Show Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2024 Lexus GX 550 Overtrail is a more capable off-roader and looks the part