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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Lexus designers create lunar transport concepts

NASA is working to put human back on the moon by 2024, the idea being to use it as a way station for the eventual colonization of Mars. Since those humans won't want to moonwalk everywhere, they'll need new transportation — the battery-electric Lunar Rover the Apollo astronauts left up there probably won't start. Designers at the European Advanced Design Studio for Toyota and Lexus created a few potential, and yes, fanciful, craft for getting around our satellite for Document Journal magazine's The Lunar Design Portfolio. The artwork joins a collection of articles by culture critics, philosophers, architects, and more about the issues confronting humanity's return to the mistress of tides. Out of the seven concepts, the Lexus creation chosen to appear in the issue is Karl Dujardin's Zero Gravity, which turns the automaker's spindle grille into a single-seater moto-like hovercraft capable of doing 310 mph. The Bouncing Moon Roller by Julien Marie attaches a wheel-like stabilizer to a gyroscope cell protected by a flexible graphene nanotube bubble meant for hopping over the terrain, whereas the Lexus Lunar Cruiser by Keisuke Matsuno serves land and sky by having wheels that can flip out 90 degrees to serve as ducted fans powering a drone capsule. Jean-Baptiste Henry's Lexus Cosmos isn't for the surface at all, with a Lexus mothership and Moon Explorator capable of solar system travel. The glass construction of the observatory in the Moon Explorator allows "group experience contemplation [of] Zero G," and there's even a "space swimming pool." The Mothership awaits a role in the next installment of A Space Odyssey, a glossy habitat for whatever life forms succeed humans. Astronauts might be able to launch from the mothership in the Lexus Lunar Mission craft designed by Yung Presciutti, using wings shaped like spindle grilles. Because all work and no play makes Jack a dull boy even in space, the Lexus Lunar is a 6x6 "massive transport vehicle designed to explore and discover the moon safely," meaning it can haul a few Moon Racers — both of which are also Presciutti's work —  a different kind of single-seater craft made to "jump, climb, race, and discover" the light and dark sides of the moon.

Lexus LC convertible possibly spied in production form

Following a concept reveal at the beginning of the year and confirmation of production a few months ago, we've finally got a glimpse of what may be the production Lexus LC convertible. The droptop was spied during a photo shoot in Los Angeles. It appears to be wearing the "Structural Blue" hue that made its debut at SEMA a couple years ago. While the concept shown at Detroit looked nearly production-ready, there are small differences between it and this photo car. Close examination shows that this version has a small wind blocker and differently shaped rear seat backs. These pieces match up with the prototype that appeared at the Goodwood Festival of Speed. The main difference between this car and the Goodwood example is that this photo car has more finished trim around the tonneau cover. Another difference from the Detroit concept is the fact the rear tonneau has a section finished in the same color upholstery as the interior. Though Lexus confirmed the LC convertible for production, it hasn't given any indication as to when it will go on sale. The fact that Lexus is doing photo shoots of the car has us thinking it will be revealed and put on sale in time for the next model year, making November's LA Auto Show a prime choice. It will undoubtedly be fitted with a choice of the 471-horsepower 5.0-liter V8 or the 354-horsepower V6 hybrid powertrain.